Paper is one of the most important aspects to any printing job. Working with a great printer is the first step to ensuring you get the right paper product for your project.
Three printed materials every business should have, but do not
You have business cards. You have a brochure. Maybe you’ve sent postcards, or even have a complete press kit. So … you’re just like everyone else.
You should have these things, yes, but if you really want to stand out …
To be free or not to be free
When you got the chance to check your e-mail today, what did you see first? If you are like most every other person with internet access, you saw a huge number of “free” offers. A lot of them get caught …
How to Make Your Mailings and Flyers Stand Out
When you go out to the mailbox and grab the mail, you know how sometimes one envelope or flyer will jut out of the pile and refuse to hide behind the other mail?
That unruly piece of mail was probably sent by a group of savvy marketers who realize how important it is to stand out from the clutter.
The early bird gets the worm?
You have all heard that old adage that the early bird gets the worm, but is it true in business and marketing? Not really. You can be the first guy in or the last guy in, but you have to …
Partnering for profit
Want to make more money? Partner with other businesses and freelancers and sell their services through your name. If you’re a designer, you can:…
Get graphic design inspiration from world art
I am a firm believer that art is all around us. It doesn’t have to be a painting or a sculpture or a building in order to be art. …
Why print ads work
On a daily basis we are assaulted by print ads from the time we step out of our houses until we go to bed again. We only remember certain ones. Why is that? What makes some print material stand out …
Listen up! How music can affect your creativity
I love to listen to music while I work, but I’m careful to choose which type to listen to. I know that music has a profound effect on how my subconscious is working and can affect my mood. …
7 Questions to Ask Clients When Designing a New Mailing
In direct mail marketing it’s usually a good idea to stick with what works and test new ideas to only a segment of your mailing list before rolling those ideas out full-force.
Yet there are times when a business wants to wipe the slate clean and start fresh with a completely new mailing. Perhaps they have a new product that requires a brand new promotional piece or last year’s effort tanked miserably.
Whatever the reason, if you are brought on to design or write a completely new mailing, here are some important questions to ask your client:
