“You are remembered for the rules you break.” – General Douglas MacArthur
Ask any mega-entrepreneur – Gates, Ford, Jobs, Trump, McMahon – what the ingredients to success are and they’ll all agree on at least one thing: You have to …
Distribution services
Distribution is yet another service that a client of yours may need. And you thought you were just an artist……
The social phenomenon
A few short years ago MySpace, Facebook and others of their ilk were considered to be a domain of the young. Only college and high school types would use this kind of technology. Actually, this was the original target audience …
A graphic designer writing copy?
I decided to write this article because lately I’ve gotten several requests for writing copy for various materials such as brochures, flyers, taglines, etc. I’ve always followed my own personal rule of no proofreading and no text creation. …
Outsourcing complaints
I guess all I want to do is rant and rave a little bit. I have a pet peeve that should be aired and maybe it is one that I share with quite a few of you. It is outsourcing. …
Five sweet brand redesigns
I love before and after makeover photos. Not the kind you see on TV where they grab some random disheveled individual and run them through the gauntlet of tweaks, pulls, snips and colorations. I’m talking about brand redesign, perhaps the …
Five unique ways to advertise your graphic design services locally
Yellow pages, directories, SEO, PPC, trade magazines — there have never been so many ways to market. The reach a single person can have today is outstanding, yet a double-edged sword: There are too many options for most budgets. If …
Effective brainstorming tactics
The best way to get any idea off the ground is to gather a group of people involved in your project and brainstorm. Brainstorming is simply a spontaneous group discussion to produce ideas and ways of solving problems.…
Logo inspiration: Sites that showcase great logos
As I’ve often said before, logos are probably the No.1 thing that I get asked to do by my new clients. Creating great logos is an important skill to master, simply because most business marketing revolves around it. …
Alternative graphic design software
Graphic designers are on the cutting edge of revolution. They get bored easily, so they’re always quick to make a change, introduce a new style, push the envelope and redefine the term “bold.” So why is it graphic designers seem …
