Creepy ads – do they work?

creepy-soap-adEver see an advertisement that really creeped you out? You have to wonder if the shock value of a creepy ad outweighs the repulsive reflex …

Type: the forgotten graphic image

On your next project try this experiment. Try limiting yourself to only type. Yes, type for your headline and body copy, of course, but also for your image.

What dogs can teach you about business

dogMy family has a dog, a haphazard mix of breeds that is unidentifiable to even our veterinarian. Whatever she is, Ruby has been a good …

6 things to remember when interpolating and resampling images

Digital images contain a certain number of pixels. The dimensions at which it will be printed define its resolution. Photoshop allows you to resize photos.

Resampling happens when you change the number of pixels in a digital image, changing the file’s resolution and, of course, its reproduction size. When an image is scaled, interpolation is used to create the color levels for the pixels in the ne

How to communicate effectively with your clients

Communication is probably the biggest factor in having your own business, graphic design or any other.

Your clients are going to relay information to you …

Top 10 employee management tips

dont-be-a-target-be-a-good-bossSuccessful employee management is like raising children. Your job is to teach and offer guidance so that your charges can navigate day-to-day life without supervision.…

8 websites that offer free brushes

You guys know I love free stuff! So I had to share one of the things I use the most in my work: brushes.

They …

How To Write An Effective Headline

What is the job of the headline? To get someones attention. A good headline pulls the readers attention farther down to the story itself. It …

Crumpled paper and the witch doctor

This is a story that I like to tell my first year students. It illustrates the importance of seemingly unimportant activities and how they can help you later in your career