Five ways to increase freelance productivity today

big-benFreelancing is tough. When you don’t have a boss breathing down your neck, it can be difficult to motivate yourself to work at a fast …

Design Principles of Art: Balance

20061112164515!Roman_Painting_1Graphic design is more than cool fonts and filters. It’s also is made up of the same design principles as other visual artists such as …

Best design and marketing posts of 2009 (so far…)

trophyI believe that PsPrint has some of the best design and marketing blog posts on the Web, but I also recognize that there are others …

Payment Process Rules for Freelancers: Get a deposit upfront

moneyI love to talk about the subject of money and designers. Our field is so interesting because we as artists have to be the designers …

The messenger always gets killed

killer-with-knife-and-bloody-shirtIf a client asks you to design a direct-mail postcard and their copy, offer and/or mailing list sucks, it’s time to step in. The messengers …

How to get clients by offering a package deal

presentI always say that freelance graphic artists should get paid what they’re worth no matter what cheap clients may think. Of course, there is nothing …

Three Classic Copywriting Books For Direct Marketers

There are tons of copywriting niches out there, such as advertising, marketing and public relations. But then there’s direct marketing copywriting, which is a science and art.

Jumping to conclusions gets you into trouble

loserAfter reading this post on “Best and Worst Logo Remakes of the Century,” I had to wonder what compels successful companies to make …

Create an Organized Archive of Inspirational Clippings

I know it’s said that a messy desk is a sign of genius, but if your desk is starting to like an excavation site and not someplace you can work, then it may be time to add a little structure to your creative impulses.