Best design and marketing posts of 2009 (so far…)

trophyI believe that PsPrint has some of the best design and marketing blog posts on the Web, but I also recognize that there are others …

Payment Process Rules for Freelancers: Get a deposit upfront

moneyI love to talk about the subject of money and designers. Our field is so interesting because we as artists have to be the designers …

The messenger always gets killed

killer-with-knife-and-bloody-shirtIf a client asks you to design a direct-mail postcard and their copy, offer and/or mailing list sucks, it’s time to step in. The messengers …

How to get clients by offering a package deal

presentI always say that freelance graphic artists should get paid what they’re worth no matter what cheap clients may think. Of course, there is nothing …

Three Classic Copywriting Books For Direct Marketers

There are tons of copywriting niches out there, such as advertising, marketing and public relations. But then there’s direct marketing copywriting, which is a science and art.

Jumping to conclusions gets you into trouble

loserAfter reading this post on “Best and Worst Logo Remakes of the Century,” I had to wonder what compels successful companies to make …

Create an Organized Archive of Inspirational Clippings

I know it’s said that a messy desk is a sign of genius, but if your desk is starting to like an excavation site and not someplace you can work, then it may be time to add a little structure to your creative impulses.

Mother Nature series No. 2: Designs from the rainforest

Incredible designs from the rainforest, where up to 75 percent of all living creatures reside.

golden.orb.weaver.3

Most people don’t consider spiders to be beautiful creatures, but …

5 unlikely industries that need graphic designers

construction-workerThere is not one industry that doesn’t need graphic design. Everyone needs a logo, business cards and stationery. But when going after clients, we graphic …