Using Testimonials to Land New Jobs

As a freelance copywriter or designer, one low cost way to promote your business or services is to collect and feature testimonials from past clients.

Being a woman in the world of freelance graphic design

black woman_mediumIn this modern day world, many women business owners still face internal and external challenges in trying to start and further their businesses. Let’s face …

Mother Nature series No. 1: Designs from the sea

I’ve decided to do a series of posts heralding the awesome designs crafted by Mother Nature, beginning with designs from the sea. Be inspired, my …

Three Scary Halloween Design Effects

Halloween is one of the favorite times of the year for many graphic designers and for good reason: No other holiday – and perhaps no …

Brochure Design Layouts That Work

When it comes to sales, brochures are the go-to collateral that can intrigue interest, inform and even close a sale, which makes brochure graphic design …

Trademark: How do you do that?

trademarkAfter I create a logo or help a client come up with a tagline, some of them ask me afterward about trade marking. I would …

The Power of A Survey

Whether it’s three short questions with blanks for write-in responses or twenty multiple choice questions, a survey can help your marketing in several ways. Below are four reasons why you should consider adding a survey to your marketing communications:

Best beer label designs

I’ve always thought that if there was one product label type that’s a hoot to design, it’s beer. Sure, Budweiser’s famous label is tough to …

Three Tips for Designing Order Forms

If the order form doesn’t pull its own weight, the customer could lose interest, and a poorly designed order form can actually kill the sale, leaving the customer frustrated and your pockets empty.

Keep the following tips in mind to design effective, easy-to-use order forms: