Sink Your Teeth Into These Vampire Tutorials

With all the excitement surrounding “Twilight” mania, the upcoming Halloween and a new moon this past weekend, I second-guess the notion that zombies are surpassing

Football icon: Branding John Madden

john_maddenWhen I opened my new Nintendo Entertainment System (NES) back in 1987, I could not have fathomed that a plumber named Mario would spawn a …

Market Your Expertise

Article Marketing is a great way to promote yourself as an expert online and help forge connections with potential clients.

Here’s how article marketing works. First you write a few articles in an area of expertise. For example, you could write about topics in graphic design, copywriting, marketing, art direction or business development.

Halloween facts for marketers

jack-o-lanterns-halloweenThough many publications are reporting horrid tales of Halloween sales figures dropping by 15 percent or more in 2009 (at least one reporter referred to …

6 Ways to Boost Confidence in Your Business

discouragedYou’re tired, you’re discouraged and you wake up one morning thinking to yourself: I just don’t feel like working anymore. Maybe you had a bad …

Now Accepting Submissions for the $10,000 Holiday Card Design Contest!

The entries have already started coming in, and voting has begun, in PsPrint’s $10,000 Holiday Card Contest! We’ll accept your original greeting cards through …

Testing Direct-Marketing Copy and Graphic Design

One of the only true ways to find out if something in your direct-marketing promotions works or doesn’t work is to test it.

Like an …

Scare Up Business With These Halloween Marketing Tips

Halloween is that rare time of year when marketing can actually be fun. No need for blasé signage or by-the-book newsletters. Halloween allows you to …

How to Cut Costs When Hitting Rough Financial Spots

save_moneyWe all worry about money sometimes, especially when running our own small businesses. Your bank account can run low, creditors can start to call, and …