My favorite business cards of all time

You know you need a great business card, one that grabs attention and leaves a lasting impression. Here are my favorite business cards of all …

Three websites for marketing research

marketingWouldn’t it be great to know what keywords your competition uses, how much traffic they get off those keywords, who links to your competitors, and …

Spice up your graphic work with cool, free fonts

If you’re a graphic artist, I’m sure you can agree with me when I say, enough Scriptia! Enough Times New Roman! Enough Zapfino!

Sure, these …

Why summer is the perfect time to market

summer-marketing-lounge-chairSome marketers swear by the summertime blues — the season when people are so busy you can’t market effectively. I say bah! Summer is actually …

The art of the bid

win-more-freelance-jobsMany firms and freelancers get their start — or bank their entire careers on — on bidding websites such as Elance, Scriptlance, ODesk

Ancient marketing

289px-get_fat2Marketing has played a role in building successful businesses since ancient Egyptian entrepreneurs tacked papyrus posters to stone walls. I like the old ads, because …

The power of the super-niche

super-niche-fountain-of-youthTo small businesses, finding the perfect niche can be likened to finding the Fountain of Youth — it will sustain you forever.

Identifying the perfect …

Full-page ad vs. an insert

Grabbing the attention of potential customers is the name of the ad game. Which way is the best way to do that? Can it be …

Patriotic marketing – be honest to your fellow Americans

american_flag1I hate it when marketers lie. It gives the rest of us a bad name. It’s un-American, and eventually it will get you into trouble. …