Putting together a strong creative brief for graphic design projects and any other project going through print production, will help keep expectations and deadlines clear.
A creative brief is a blueprint for the work ahead, which lets everyone involved know the who, what where, when and whys of the project. The document will work best if the client and creative work together. If the client already has an RFP (request for proposal) drawn up for this project or a related endeavor, creative can draw ideas and information for the creative brief, from that document as well.
One of the most important elements in any marketing effort is delivery and turn-around time. Even if you’re using a vendor to send out your mail or e-mail message, there’s no need to rely on that second party to report how and when your marketing message hits.