Scare Up Business With These Halloween Marketing Tips

Halloween is that rare time of year when marketing can actually be fun. No need for blasé signage or by-the-book newsletters. Halloween allows you to …

How to Cut Costs When Hitting Rough Financial Spots

save_moneyWe all worry about money sometimes, especially when running our own small businesses. Your bank account can run low, creditors can start to call, and …

Best Halloween commercials of all time

In contemporary American culture some television commercials have become just as much a source of entertainment as the shows they support. And just like the …

Design4Kids Opens Up ‘Voluntourism’ to Graphic Designers

Just when you thought you weren’t qualified to participate in “voluntourism” because you’re a klutz with a hammer, along comes Design4Kids, in …

Payment Process Rules for Freelancers: Set a Deadline

PayingMoneyPreviously we visited the practice of asking for deposits upfront when dealing with your clients. Next, we’re going to talk about payment deadlines.

I’m preaching …

How to Write A Creative Brief for Your Graphic Design Project

Putting together a strong creative brief for graphic design projects and any other project going through print production, will help keep expectations and deadlines clear.

A creative brief is a blueprint for the work ahead, which lets everyone involved know the who, what where, when and whys of the project. The document will work best if the client and creative work together. If the client already has an RFP (request for proposal) drawn up for this project or a related endeavor, creative can draw ideas and information for the creative brief, from that document as well.

Photoshop Tutorials for Ralph Lauren and Everyone Else

Ralph Lauren’s recent ad that features a model whose head is wider than her waist is just the latest example of what happens when undereducated …

Great Halloween graphic design jobs

macabre_girlHalloween is my favorite holiday, as my penchant for the macabre never fleeted as I transitioned from engrossing myself in the “Scary Stories to

Seeding A Distribution List

One of the most important elements in any marketing effort is delivery and turn-around time. Even if you’re using a vendor to send out your mail or e-mail message, there’s no need to rely on that second party to report how and when your marketing message hits.