6 Ways to Boost Confidence in Your Business

discouragedYou’re tired, you’re discouraged and you wake up one morning thinking to yourself: I just don’t feel like working anymore. Maybe you had a bad …

Now Accepting Submissions for the $10,000 Holiday Card Design Contest!

The entries have already started coming in, and voting has begun, in PsPrint’s $10,000 Holiday Card Contest! We’ll accept your original greeting cards through …

Testing Direct-Marketing Copy and Graphic Design

One of the only true ways to find out if something in your direct-marketing promotions works or doesn’t work is to test it.

Like an …

Scare Up Business With These Halloween Marketing Tips

Halloween is that rare time of year when marketing can actually be fun. No need for blasé signage or by-the-book newsletters. Halloween allows you to …

How to Cut Costs When Hitting Rough Financial Spots

save_moneyWe all worry about money sometimes, especially when running our own small businesses. Your bank account can run low, creditors can start to call, and …

Best Halloween commercials of all time

In contemporary American culture some television commercials have become just as much a source of entertainment as the shows they support. And just like the …

Design4Kids Opens Up ‘Voluntourism’ to Graphic Designers

Just when you thought you weren’t qualified to participate in “voluntourism” because you’re a klutz with a hammer, along comes Design4Kids, in …

Payment Process Rules for Freelancers: Set a Deadline

PayingMoneyPreviously we visited the practice of asking for deposits upfront when dealing with your clients. Next, we’re going to talk about payment deadlines.

I’m preaching …

How to Write A Creative Brief for Your Graphic Design Project

Putting together a strong creative brief for graphic design projects and any other project going through print production, will help keep expectations and deadlines clear.

A creative brief is a blueprint for the work ahead, which lets everyone involved know the who, what where, when and whys of the project. The document will work best if the client and creative work together. If the client already has an RFP (request for proposal) drawn up for this project or a related endeavor, creative can draw ideas and information for the creative brief, from that document as well.