Direct mailing musts

Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and …

Don’t beat around the bush

Marketing spin doesn’t have to sugarcoat the truth, even though it often does. At its core, marketing is an attempt to connect a person with …

Four things that customers want

what-customers-wantIt can be easy to trick yourself into thinking you know what your customers want. You consider all the features of your products and services …

The strength of a corporate identity

Logos are powerful tools in your visual arsenal. How many of these logo fragments can you identify?

The example below contains fragments of 18 well-known …

Getting in the mood with a ‘mood board’

Last year I attended the How Conference where I heard Joe Duffy speak. Duffy, a creative director and expert in branding and design, has worked with clients such as Coca-Cola, Jim Beam, Starbucks and Aveda. To my surprise, the cornerstone of his design process is to start by making a mood board.

Microsoft’s Bing – what can it do for you?

web-shots048-2009-06-12-14_36_02A lot of people are blogging about Bing, Microsoft’s new “decision engine.”  Most of them can’t see the benefits of using Bing over the …

Direct mailing musts

Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and …

Six iPhone apps a graphic designer can’t live without (plus two just for fun)

Here’s my list of the applications that I wouldn’t be without

Oh, the wonderful things you can do in your garage

If your business is based on a remote communications model, you don’t need the extra expense of setting up shop in a downtown suite. Freelance …