Listen up! How music can affect your creativity

woman-listening-to-music-oI love to listen to music while I work, but I’m careful to choose which type to listen to. I know that music has a …

7 Questions to Ask Clients When Designing a New Mailing

In direct mail marketing it’s usually a good idea to stick with what works and test new ideas to only a segment of your mailing list before rolling those ideas out full-force.

Yet there are times when a business wants to wipe the slate clean and start fresh with a completely new mailing. Perhaps they have a new product that requires a brand new promotional piece or last year’s effort tanked miserably.

Whatever the reason, if you are brought on to design or write a completely new mailing, here are some important questions to ask your client:

Five ways to increase freelance productivity today

big-benFreelancing is tough. When you don’t have a boss breathing down your neck, it can be difficult to motivate yourself to work at a fast …

Design Principles of Art: Balance

20061112164515!Roman_Painting_1Graphic design is more than cool fonts and filters. It’s also is made up of the same design principles as other visual artists such as …

Best design and marketing posts of 2009 (so far…)

trophyI believe that PsPrint has some of the best design and marketing blog posts on the Web, but I also recognize that there are others …

Payment Process Rules for Freelancers: Get a deposit upfront

moneyI love to talk about the subject of money and designers. Our field is so interesting because we as artists have to be the designers …

The messenger always gets killed

killer-with-knife-and-bloody-shirtIf a client asks you to design a direct-mail postcard and their copy, offer and/or mailing list sucks, it’s time to step in. The messengers …

How to get clients by offering a package deal

presentI always say that freelance graphic artists should get paid what they’re worth no matter what cheap clients may think. Of course, there is nothing …

Three Classic Copywriting Books For Direct Marketers

There are tons of copywriting niches out there, such as advertising, marketing and public relations. But then there’s direct marketing copywriting, which is a science and art.