Persuasive colors: How color motivates response

color-wheelIf you haven’t done so already, you should study color psychology in marketing. It’s quite amazing how colors motivate response. It varies among consumer demographics, …

100 logos in 100 days: How to build a portfolio fast

A colleague complained to me the other day that he feels he is talented enough to get lucrative design jobs, if only he had the …

Cut the fat – how to say more with less

Some marketers try to force-feed their prospects every little tidbit about their products and services, believing that the more they can stuff into their pitch …

The best pet for graphic designers

If you’re a graphic designer on the hunt for the perfect pet, look no farther. I have the solution for you! I know exactly what …

Do what you can, no more

Recognize when the design is getting in the way of the bigger picture and change course.

Continuing education vs. a full degree program for graphic design

If you’re currently a graphic designer, or even want to be one, but just don’t have the money to take a four-year program at an …

Website add-ons that lend trust and credibility

Ever notice those little icons that dot the footers and sidebars of many websites? They typically denote certification, licensure or organization affiliation. They show, for …

Bicycle bumper stickers and the top five ways to market on vacation

bicycle-bumper-stickerAhh … You’ve worked hard for months, and it’s time for a well-deserved, long-overdue vacation. Time to forget about budgets and sales, personnel and marketing, …

Write something people want to read – Top 10 resources for blog inspiration

newspaper-blogI’ve heard it time and again: “Brian, I blog three or four times a week but I don’t get any traffic.” If this describes you, …