Why summer is the perfect time to market

summer-marketing-lounge-chairSome marketers swear by the summertime blues — the season when people are so busy you can’t market effectively. I say bah! Summer is actually …

The art of the bid

win-more-freelance-jobsMany firms and freelancers get their start — or bank their entire careers on — on bidding websites such as Elance, Scriptlance, ODesk

Ancient marketing

289px-get_fat2Marketing has played a role in building successful businesses since ancient Egyptian entrepreneurs tacked papyrus posters to stone walls. I like the old ads, because …

The power of the super-niche

super-niche-fountain-of-youthTo small businesses, finding the perfect niche can be likened to finding the Fountain of Youth — it will sustain you forever.

Identifying the perfect …

Full-page ad vs. an insert

Grabbing the attention of potential customers is the name of the ad game. Which way is the best way to do that? Can it be …

Patriotic marketing – be honest to your fellow Americans

american_flag1I hate it when marketers lie. It gives the rest of us a bad name. It’s un-American, and eventually it will get you into trouble. …

Four clean designs that work

I’m a sucker for clean web design — for me, the simpler the website, the better. If you’re a designer, you know that “simple” design …

Don’t downsize your ads

In the world of print ads size does matter. Not just size, but staying the same size with your ads. Having to down-size your print …

No excuses

phone-clientsEver miss a deadline? Forget an important design element or list a key benefit? You’re not alone — everyone makes mistakes, and in most cases …