What to do when clients won’t pay

Freelancers have heard it all: “My client won’t pay me so I can’t pay you,” “I must have overlooked your invoice,” or — even worse …

The top 5 online color scheme generator tools

We all have our favorite colors; and for graphic designers it can be challenging to leave personal penchants out of client designs. Many designers enlist …

To Twitter or not to Twitter: That is the question

The “tweet” business is growing faster than anyone could have ever imagined, but is it a good business strategy for your online sales approach? In …

CRM: Pizza boxes and profits

pizza-boxThere is a little pizza shop here in town. A mom and pop that only has one location, but they make the best pizza around, …

So You’re Going Green. So What?

green-businessThe eco-friendly frenzy has created incredible opportunities for businesses to simultaneously save the environment and boost profit. Unfortunately, most businesses miss the boat when it …

Lay’s Potato Chips: classic marketing with a new-age twist

Want to see what a difference a few words and a design can make? Lay’s Thick Cut Sea Salted Potato Chips were introduced as part …

Raise your voice: It’s your no. 1 business tool

I have read thousands of pages from hundreds of business experts, all trying to tell the world what the most important business tools are. A …

Graphic design awards and competitions – inspiration, recognition, cash inflation

Whether you’re in it for inspiration or a chance to win some well-deserved recognition and cold hard cash, no graphic designer should pass up the …

Copy: The long and the short of it

As you plan your marketing campaigns — e-mail and print — you and your team face the old question of using long sales copy or …