It simply saves time and aggravation if you have a good system of organizing your files. Generally, you don’t want to have more items in a folder than you can see on you screen at one time. As a rule, it usually works best to have a folder for each client and within each client folder there should be a fold for each separate job. Each job folder should be broken down in various resources such as images, fonts, copy, etc
As marketing professionals, our goals are for the people to respond to our call to action. At the very least, the piece should be remembered. The more dynamic and memorable your piece is the more likely it will be remembered.