12 tips for an effective company website

You may feel a bit lost after launching your company website. This is especially true for small business’s that do not have an IT guy …

What is a SWOT Analysis?

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It’s used to measure a product or organization and its environment.

Zero-incentive marketing: Why free trials don’t make sense

Adobe does it. So does Wordtracker. And Keyword Spy and many, many other businesses. It comes in many different forms, but the basic premise …

Products do not sell themselves

With all due respect to Vince Offer and his ShamWOW pitch, nothing sells itself. No matter how great your product or service is, if you …

Beyond brochures: New business opportunities for graphic designers

What better time than now to be a graphic designer? Not only are graphic designers in high demand, there are literally hundreds of thousands of …

Why I don’t trust TV

Television has a way of convoluting reality. Take TNT’s “Trust Me,” which seemed to depict graphic designers and copywriters as heavy-drinking muses incapable of maintaining …

When is Web 3.0 coming – and what does it mean for you?

We’ve heard the buzzwords, the hype, the whispers: So when is Web 3.0 coming, and what does it mean for you?

For the uninitiated, Web …

Five awesome website design techniques you should emulate

Some websites just seem to have exactly what you want, exactly where you’d expect it to be. Here are five of them:

carnival-cruise-websiteCarnival Cruise Lines

Does your website need a makeover? Part 2

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As promised, here are a few more suggestions on how to evaluate the …