Lay’s Potato Chips: classic marketing with a new-age twist

Want to see what a difference a few words and a design can make? Lay’s Thick Cut Sea Salted Potato Chips were introduced as part …

Raise your voice: It’s your no. 1 business tool

I have read thousands of pages from hundreds of business experts, all trying to tell the world what the most important business tools are. A …

Graphic design awards and competitions – inspiration, recognition, cash inflation

Whether you’re in it for inspiration or a chance to win some well-deserved recognition and cold hard cash, no graphic designer should pass up the …

Copy: The long and the short of it

As you plan your marketing campaigns — e-mail and print — you and your team face the old question of using long sales copy or …

Test and retest your direct-mail campaigns

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Every successful direct-mail campaigns has been tested and retested. Once it has been found to be effective, do you stop testing? You shouldn’t. Customers’ needs …

Three P’s you should understand: postcards, personalized URLs and profits

postcardPerhaps you’ve heard of personalized URLs, or PURLs, highly effective direct marketing tools that take the one-to-one customer marketing experience to a whole new level, …

How to generate tons of leads with a bullet-proof offer

It’s often said that 50 percent of all marketing works — we just don’t know which 50 percent that is. I have a pretty good …

Dynamic duotones

When creating a duotone in Photoshop, the first thing you need to do is convert the image into a greyscale.

Brand recognition is for every business

Branding and producing printed materials are a key part of any marketing plan and serve to support sales, public relations and image building efforts. Your …