Patriotic marketing – be honest to your fellow Americans

american_flag1I hate it when marketers lie. It gives the rest of us a bad name. It’s un-American, and eventually it will get you into trouble. …

Four clean designs that work

I’m a sucker for clean web design — for me, the simpler the website, the better. If you’re a designer, you know that “simple” design …

Don’t downsize your ads

In the world of print ads size does matter. Not just size, but staying the same size with your ads. Having to down-size your print …

No excuses

phone-clientsEver miss a deadline? Forget an important design element or list a key benefit? You’re not alone — everyone makes mistakes, and in most cases …

Three great learning sources for the new age of graphic design

learn-graphic-designWhether you’re formally schooled or self taught, graphic design education is ongoing. Styles, trends, and technologies change at such a rapid pace that if you …

Direct mailing musts

Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and …

Don’t beat around the bush

Marketing spin doesn’t have to sugarcoat the truth, even though it often does. At its core, marketing is an attempt to connect a person with …

Four things that customers want

what-customers-wantIt can be easy to trick yourself into thinking you know what your customers want. You consider all the features of your products and services …

The strength of a corporate identity

Logos are powerful tools in your visual arsenal. How many of these logo fragments can you identify?

The example below contains fragments of 18 well-known …