No. 1 factor for a successful e-mail marketing campaign

To launch a successful e-mail marketing campaign you must reach the right targeted audience for your business. In order to do that you may have …

Cutting costs in tough economic times

piggybankCutting costs in tough economic times is a harsh business reality. How do you know what you can cut and what you have to leave …

How To Go Green With Your Graphic Design Business

There are two types of green businesses in this world: those that promote green products and those that actually practice green strategies. As a graphic …

Five business functions you can (and should) outsource

I hate business; or rather, I hate mundane business tasks that detract from the creative. In fact, I can’t name a single designer I’ve met …

10 freelancing myths

In this current economy many people who have been laid off or let go have thought about turning to freelancing. Some will be successful, others …

Five (unlikely) resources for graphic design inspiration

Inspiration is huge. For graphic designers, inspiration is everything. Just like a copywriter struggling with writer’s block, a graphic designer often needs a spark of …

What to do when clients won’t pay

Freelancers have heard it all: “My client won’t pay me so I can’t pay you,” “I must have overlooked your invoice,” or — even worse …

The top 5 online color scheme generator tools

We all have our favorite colors; and for graphic designers it can be challenging to leave personal penchants out of client designs. Many designers enlist …

To Twitter or not to Twitter: That is the question

The “tweet” business is growing faster than anyone could have ever imagined, but is it a good business strategy for your online sales approach? In …