Billboards present some unique challenges for designers. Even though the basic principles of good design apply, there are a few additional points to consider before setting out to create an outdoor billboard.
As we all know, designing a brochure can sometimes be like trying to hit the ducks with a poorly aimed toy gun as they file by on a mid-way carnival game. Moving targets are always harder to nail down. With a little planning up front, you can get a bull’s eye every time.