Getting in the mood with a ‘mood board’

Last year I attended the How Conference where I heard Joe Duffy speak. Duffy, a creative director and expert in branding and design, has worked with clients such as Coca-Cola, Jim Beam, Starbucks and Aveda. To my surprise, the cornerstone of his design process is to start by making a mood board.

Microsoft’s Bing – what can it do for you?

web-shots048-2009-06-12-14_36_02A lot of people are blogging about Bing, Microsoft’s new “decision engine.”  Most of them can’t see the benefits of using Bing over the …

Direct mailing musts

Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and …

Six iPhone apps a graphic designer can’t live without (plus two just for fun)

Here’s my list of the applications that I wouldn’t be without

Oh, the wonderful things you can do in your garage

If your business is based on a remote communications model, you don’t need the extra expense of setting up shop in a downtown suite. Freelance …

Let’s talk about custom fonts

Custom fonts can play an influential role in your layout and overall design of a printed ad. The format the ad ultimately takes doesn’t matter. …

Tips for choosing a quality brochure template

Brochures come in many forms — postcards, tri-fold brochures, flyers, etc. — but there are a few tips that need to be followed when you …

Why bother with design school?

Let’s face it: There are a lot of “designers” out there with little or no formal education. Some of them have no talent; others are …

What you can learn from scams

scamGip, con, hornswoggle — no matter what you call them, scams are everywhere and the Internet seems to offer the perfect environment to spread swindles. …