Give your design some punch with pop-ups

As marketing professionals, our goals are for the people to respond to our call to action. At the very least, the piece should be remembered. The more dynamic and memorable your piece is the more likely it will be remembered.

Government jobs for graphic designers

american_flagIf you’re a graphic designer, you might spend a lot of time on freelance bidding websites and other marketing endeavors. But have you ever considered …

The ancient art of cat juggling

If you’ve ever seen “The Jerk,” then you undoubtedly recall the scene in which Steve Martin’s character juggles cats. We know it’s not real, so …

12 tips for an effective company website

You may feel a bit lost after launching your company website. This is especially true for small business’s that do not have an IT guy …

What is a SWOT Analysis?

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It’s used to measure a product or organization and its environment.

Zero-incentive marketing: Why free trials don’t make sense

Adobe does it. So does Wordtracker. And Keyword Spy and many, many other businesses. It comes in many different forms, but the basic premise …

Products do not sell themselves

With all due respect to Vince Offer and his ShamWOW pitch, nothing sells itself. No matter how great your product or service is, if you …

Beyond brochures: New business opportunities for graphic designers

What better time than now to be a graphic designer? Not only are graphic designers in high demand, there are literally hundreds of thousands of …

Why I don’t trust TV

Television has a way of convoluting reality. Take TNT’s “Trust Me,” which seemed to depict graphic designers and copywriters as heavy-drinking muses incapable of maintaining …