Test and retest your direct-mail campaigns

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Every successful direct-mail campaigns has been tested and retested. Once it has been found to be effective, do you stop testing? You shouldn’t. Customers’ needs …

Three P’s you should understand: postcards, personalized URLs and profits

postcardPerhaps you’ve heard of personalized URLs, or PURLs, highly effective direct marketing tools that take the one-to-one customer marketing experience to a whole new level, …

How to generate tons of leads with a bullet-proof offer

It’s often said that 50 percent of all marketing works — we just don’t know which 50 percent that is. I have a pretty good …

Dynamic duotones

When creating a duotone in Photoshop, the first thing you need to do is convert the image into a greyscale.

Brand recognition is for every business

Branding and producing printed materials are a key part of any marketing plan and serve to support sales, public relations and image building efforts. Your …

Clipping coupons

couponsThe recession — depression, if you ask me — has forced more and more consumers to clip coupons. As a low-budget family, we have been …

The paperless society

paperlessThe World Wide Web was once seen as the route to a paperless society. While e-mail boxes are stuffed and there is a booming e-commerce …

Make more money for less work

My colleague is a very talented designer. He works very hard and his customers always seem to be more than satisfied. Despite his success, he’s …

Seven steps to productive brainstorming

So what we are talking about is coming up with as many ideas as possible in a short amount of time. Working as a group will allow for the free association within the group. I like to think of it as stacking. Something that one person says sparks an idea in someone else’s brain and the ideas build on one another.