Six free ways to find new clients during a recession

The recession is upon us, no doubt about that. Is there any reason to be chipper? I say, YES! Avoiding tired clichés about lemons and …

Hanging punctuation in Quark XPress

How do you hang punctuation outside the text box in Quark?

Five things that are holding your business back

If you’re a small business, finding new customers can be a challenge, especially in the current economy. If you’re struggling to find new clients, don’t …

Falling in love with Lynda.com

With the seemingly ever-changing software that graphic designer use, sometimes it’s hard to stay current. Every time Adobe or Quark come out with a new version we spend days playing hide and seek with menus and tools. We wonder where they’ve put our favorites and why they got rid of that tool that we used all the time.

Pepsi, Tropicana and the Arnell Group: Irate consumers or jealous designers?

Just about every graphic designer, marketer and business owner has heard at least something about the respective Pepsi and Tropicana debacles of late. The Los

Don’t make the namesake mistake

Please don’t name the company Bob Smith’s Design. Don’t name your design studio after yourself. Here are a four good reasons as to why you shouldn’t:

Make local events turn into sales

How many times have you been to the ballpark and seen the name of a restaurant or bar on the uniform of a team? How …

Best-selling ideas … free of charge!

Do you want a free education? How about a free market research team? Maybe a free concept for the next multi-million dollar idea? I have …

Project planning: Getting started on the right foot

Part of being a good designer is having the ability to understand your client’s wants, needs and limitations. It’s very important to gather as much information as possible before jumping into a project. You won’t look very professional if you have to keep calling the client over and over again to get small pieces of information.