Word play: The power of typography

I love clean design. To me the less information, a.k.a. words, the better because I’m a visual thinker. The reality of media today, regardless of …

Three (new) questions to ask every client

I’ve seen all the posts out there — five questions to ask your clients, three questions to ask your clients, etc. They all say the …

Crimes of the cart: Misuse of the unlimited shopping cart

Ever notice how much you can fit into a shopping cart? Hundreds, even thousands of dollars of products can be stuffed into one average supermarket …

Follow the leaders: Type leaders in Adobe InDesign

I use leaders in InDesign on a frequent basis since I happen to do quite a bit of publication designs. Back in the day, I …

Psychology and profit

Psychologists have gotten their degrees based on their study of why we buy. The art of marketing is a highly prized skill. Knowing how to …

Stock options: Coated and uncoated paper stock

Papers can be coated, which means they have a layer of clay on them, or uncoated without the layer of clay.

Compete with eBay

So many websites have tried to compete with eBay, and so many have failed.  That’s because they’re not just trying to compete with eBay, they’re …

When in doubt, get a press proof

I learned a hard lesson as a freelance graphic designer not too long ago. When you have a client — even if it’s a friend …

Burning your candle at both ends burns others

I’ve been there: The client calls and says they have a deadline to meet, and it was yesterday. They aren’t the only client you have …