More Eco-friendly Print News

I like to bring some eco-friendly print news to light from time to time. It might seem like a waste, so I thought I’d share …

A little laughter goes a long way in this recession

I was driving down the main street here in town yesterday, and I noticed a trend in the signs in the stores. They all referred

Are you charging enough?

The online scramble to grab online graphic design jobs has escalated with the diminished economy — fewer companies are paying for design, more designers are …

Figuring printer spreads for saddle-stitched documents

Years ago, before Adobe InDesign existed, I used QuarkXPress. At the time, my job required me to transform my readers’ spread designs into printer spreads …

Size does matter …. when it comes to postcards

Knowing the size at which the cost of postage goes up on a postcard can make you a hero with your clients.
postcarddimensions
For a postcard …

Got proof? Know your editing marks

Whether you are doing the proofing or making edits to a project, a graphic designer has to know what proofreaders’ marks mean.

The 4 Ps of marketing

Most business school graduates recognize the four Ps, but there are a lot of small businesses out there that are not run by MBAs and …

Efficiency vs. productivity

Most people believe that efficiency and productivity are one in the same, synonymous words that mean getting more done in less time. In fact, efficiency …

Culture Shock: Do Your Research Before You Design

Living in America, the melting pot, we have the privilege of experiencing many different kinds of culture through our neighbors. As a designer I’ve drawn …