So what we are talking about is coming up with as many ideas as possible in a short amount of time. Working as a group will allow for the free association within the group. I like to think of it as stacking. Something that one person says sparks an idea in someone else’s brain and the ideas build on one another.
With the seemingly ever-changing software that graphic designer use, sometimes it’s hard to stay current. Every time Adobe or Quark come out with a new version we spend days playing hide and seek with menus and tools. We wonder where they’ve put our favorites and why they got rid of that tool that we used all the time.