Blocked up: Dealing with writers block

I sat down today and suddenly discovered that there wasn’t a thought in my head. I figured a cup of coffee would help. Nope. Maybe …

How to make the most of your money

I have repeatedly said that you have to be prudent in these economic times, but have to continue to spend money on your printed advertising. …

Bring in new business by starting small

One of the strategies that works well for attracting a new client is a very simple one: To get in the door, do a very …

Being ChatWise with LivePerson

Ari Galper has discovered a breakthrough in online sales pitches.  He has learned that people do not like pushy sales personnel.

OK, that’s not …

Integration vs. economy: print or online marketing

All you have to do is read some of the headlines on the news websites and see that some of the marketing “gurus” are beginning …

Jacks of all trades

Despite the niche-driven business environment, more and more people are becoming jacks of all trades. At home with their computers, people have become writers, graphic …

The ‘everyday guy’ pays off

Recently, I was asked to define the process I use to identify the customers that I approach and go after. As I thought the whole …

Smart (frugal) market research with Myspace and Facebook

Why spend tons of money on a market research firm when you can do it yourself? You can practice frugal market research techniques on your …

Print makes money in the trenches

Anyone can have a flashy website, a blog, and be active on the social media sites, but let’s face it: You still need print materials …