Pepsi, Tropicana and the Arnell Group: Irate consumers or jealous designers?

Just about every graphic designer, marketer and business owner has heard at least something about the respective Pepsi and Tropicana debacles of late. The Los

Don’t make the namesake mistake

Please don’t name the company Bob Smith’s Design. Don’t name your design studio after yourself. Here are a four good reasons as to why you shouldn’t:

Make local events turn into sales

How many times have you been to the ballpark and seen the name of a restaurant or bar on the uniform of a team? How …

Best-selling ideas … free of charge!

Do you want a free education? How about a free market research team? Maybe a free concept for the next multi-million dollar idea? I have …

Project planning: Getting started on the right foot

Part of being a good designer is having the ability to understand your client’s wants, needs and limitations. It’s very important to gather as much information as possible before jumping into a project. You won’t look very professional if you have to keep calling the client over and over again to get small pieces of information.

More open source design software

Ahh … the joys of open source. I mentioned a few open source design programs in a previous post. Here are a few more:

Blender

Adobe expert certification: What is it? Do you need it?

An Adobe expert is someone that has passed a test or a series of tests on how to use Adobe software. You can test on individual programs and get certified. You can also test on a series of software programs and get different levels of certification. You pay a fee and have to pass with at least a 61 percent.

A direct-mail must

Probably the most important aspect of any direct-mail campaign is to make sure your postcard or brochure stands out and accurately represents your company. Not …

Focusing on one good idea at a time

Ideas, ideas, ideas. If you have a creative mind (and you do, if you’re a designer/artist/writer/marketer, etc.) you undoubtedly have thousands of new ideas zipping …