Trying to produce cutting-edge work or award-winning work is fine, but when it comes right down to it, what is it we are supposed to be doing? Plainly put, we organize information so it’s easy to take in and be quickly absorbed.
Get surefire attention with a self-promotion that goes 3-D. Instead of a flat, blah envelope that can get lost in the shuffle, put a box on a prospective client’s desk. Nobody can resist the need to see what’s inside.
As you know if you’ve ever done pro-bono work, there isn’t money to burn. The whole goal is to get as much for your money as possible, and spending money on printing usually isn’t high on their list of necessities. So, when I realized that there wasn’t enough money in the budget to add a varnish, the printer had a solution.