Three P’s you should understand: postcards, personalized URLs and profits

postcardPerhaps you’ve heard of personalized URLs, or PURLs, highly effective direct marketing tools that take the one-to-one customer marketing experience to a whole new level, …

How to generate tons of leads with a bullet-proof offer

It’s often said that 50 percent of all marketing works — we just don’t know which 50 percent that is. I have a pretty good …

Dynamic duotones

When creating a duotone in Photoshop, the first thing you need to do is convert the image into a greyscale.

Brand recognition is for every business

Branding and producing printed materials are a key part of any marketing plan and serve to support sales, public relations and image building efforts. Your …

Clipping coupons

couponsThe recession — depression, if you ask me — has forced more and more consumers to clip coupons. As a low-budget family, we have been …

The paperless society

paperlessThe World Wide Web was once seen as the route to a paperless society. While e-mail boxes are stuffed and there is a booming e-commerce …

Make more money for less work

My colleague is a very talented designer. He works very hard and his customers always seem to be more than satisfied. Despite his success, he’s …

Seven steps to productive brainstorming

So what we are talking about is coming up with as many ideas as possible in a short amount of time. Working as a group will allow for the free association within the group. I like to think of it as stacking. Something that one person says sparks an idea in someone else’s brain and the ideas build on one another.

Six free ways to find new clients during a recession

The recession is upon us, no doubt about that. Is there any reason to be chipper? I say, YES! Avoiding tired clichés about lemons and …