Flexibility is profitability

There is an old adage in the marketing game: “The early bird gets the worm.” It’s not just for marketing, but for business in general. …

Marketing awards for inspiration

If you’ve struggled to come up with new marketing ideas or designs, check out the finalists of various marketing awards for inspiration. These are the …

When it comes to your customers, try a little understanding

Understanding your customer base and what print materials you will need to reach them is a difficult task for anyone. The small business owner is …

Gauging a marketing campaign’s effectiveness

One often overlooked aspect of any printed sales campaign is: “How do I know that it has been effective?” Awesome question. You can spend thousands …

Keeping your eye on the prize

No matter how enthused you are with a project, if you’re collaborating with others it can be a trial to keep the rest of the …

The color of success

In an earlier post I mentioned that design and graphics were not as important as the titles and content of the print material that you …

Marketing to your staff: Personality plus

How do you thank your staff? A restaurant reservation? A bottle of wine? A Secret Santa party? All of these things are fine, but if …

Win the freelance design bidding war

Sites such as Elance and ODesk have made it easier than ever to find new clients as a freelancer. They’ve also stiffened the competition as …

Try a new angle on an old idea

It might sound crazy to equate home buying, mortgage companies and printed materials, but think about it. Sort of let it sink through; the metaphor, …