The color of success

In an earlier post I mentioned that design and graphics were not as important as the titles and content of the print material that you …

Marketing to your staff: Personality plus

How do you thank your staff? A restaurant reservation? A bottle of wine? A Secret Santa party? All of these things are fine, but if …

Win the freelance design bidding war

Sites such as Elance and ODesk have made it easier than ever to find new clients as a freelancer. They’ve also stiffened the competition as …

Try a new angle on an old idea

It might sound crazy to equate home buying, mortgage companies and printed materials, but think about it. Sort of let it sink through; the metaphor, …

Market like you are in it for the long haul

If you’re reading this while at home, then you’re already half way to grasping the simplicity of marketing. If you’re somewhere else, allow your thoughts …

Rapid response: Good for business e-mail

How many e-mails are waiting for your response right now?  Three?  Ten?  More?  There’s been a lot of talk lately about how much time is …

Understanding your customer leads to market share

Sales is usually the no. 1 use of print materials; however, there are several other needs that can be met through the printed medium. I …

How Green Is Your Printing Company?

With the whole world trying to go green, why wouldn’t a printing company do the same? A lot of the people I deal with on …

Marketers: Who loves you?

Ever notice how, in our youth, we always seemed to want to date the people who wouldn’t give us the time of day, yet we …