School’s in session: Obama, Twitter and the iPhone

AdWeek recently released the “Top Media and Marketing Innovations of 2008,” which summarizes some of the most successful campaigns of last year.

Highlights …

Startup marketing: Keys to your success

One of the major obstacles facing a startup is figuring out how to market its product. Be it a hard-line good or a service, if …

The future of graphic design is simple

Every idea is simple. There is no innovation in ideas; there is only innovation bringing ideas to life. Knowing that you’d like to easily lift …

Mozilla Firefox: A model for adaptability

While customers today seek simple solutions, they also want extendability (see “Hold The Anchovies, Please”). Mozilla Firefox has proven itself the model of adaptability …

Hold the anchovies, please: Adobe Photoshop Elements and 37signals

Pepperoni is the most popular pizza topping in the United States.  So why is it that pepperoni seems to be the last priority at pizza …

Is marketing addictive?

Is marketing addictive? Yes, according to brand management expert Martin Lindstrom in his new book, “Buy.ology,” which interprets the results of the world’s largest neuromarketing …

Follow the leader to higher sales volume

As a matter of history, companies that continue to advertise all the way through tough economic times, come out ahead in the end. As the …

Brochures are still in fashion

According to the dictionary a brochure is “a small book or pamphlet, often containing promotional material or product information.” The truth is brochures can be …

Vicarious marketing

Got a minute? Check out this quick video from the people at the Experiential Marketing Forum. The community there is dedicated to an interesting concept …