3 recession proof marketing tools

With the current economy, businesses are looking for less expensive ways to keep their company’s name in front of customers. All out print onslaughts are

Getting in the team spirit

As a designer I work with a writer as a creative partner on most of my projects. I find that collaboration on such projects is the result of creative needs versus the basic parameters of the projec

Back in black: A cheaper way to simulate gloss and dull varnish over black

As you know if you’ve ever done pro-bono work, there isn’t money to burn. The whole goal is to get as much for your money as possible, and spending money on printing usually isn’t high on their list of necessities. So, when I realized that there wasn’t enough money in the budget to add a varnish, the printer had a solution.

The best graphic design magazines

YouTheDesigner.com has posted a list of what they consider to be the most amazing graphic design magazines.  As one might expect, Print Magazine, …

A glimpse of ‘Helvetica’

The movie starts by illustrating how prevalent the typeface Helvetica is in our surroundings. So much so, some argue that it has almost become generic.

Starting a graphic design business with SCORE, SBA, Microsoft, Adobe and more

I’ve seen it before. Someone makes a career change, or a young hotshot graduates, and they start a graphic design business. They put up a …

The anatomy of type

Axis of stress
The direction of an implied line that passes through the thin parts of the round letter shapes

The implied line on which most type characters rest

Need a boost? Increase business today

Do you want to boost your business, starting today?  It’s not hard to do, given all the free information available to help you identify the …

Campaign manager: Online HTML e-mailing tools can expand your freelance offerings

A client of mine asked me to do an HTML e-mail blast for her, but it had been quite a while since I had worked …