Print marketing in an economic downturn

The last couple of days I have gone through the “Do’s and Don’ts” of blogging as a solid marketing tool. How does it translate into …

Add streaming video to your website for free

YouTube.com lets anyone upload movies to their website for free. The movie is hosted on their site, but shows up on your site. Doing this avoids some compatibility issues you may run into if you simply link to the movie file on your host.

What are lenticulars?

Linticulars are made from 2 or more images that have been sliced into thin vertical segments and then topped with a clear faceted lens that makes them appear to move as you see them from different angles.

Six reasons to pick a commercial printing company and stick with them

There is certainly something to be said for loyalty. And that goes both ways. Most seasoned designers work with the some 2 or 3 printers all the time. Once you find dependable printers stick with them.

Web and print marketing: Co-dependent species

I’ve heard the chants from the rooftops: “Print is dead! Print is dead!” Newspapers are struggling, the economy is sagging, and holiday spending is down. …

Congratulation on your graphic design degree! Now what? Part 2

You are going to need a kick-ass cover letter! Don’t be afraid to let them know that you are excited about the possibility of working for them. And always take the opportunity to tell them that you think you would be a good fit for the position.

Congratulation on your graphic design degree! Now what? Part 1

Your objective. Make it about the benefits hiring you will bring. Maybe something like: To work with a team of exceptional creatives. In a fast paced challenging environment where I can use my design skills to grow with the productivity and reputation of the company.

Keeping it together with binding techniques

Making your piece stand out from the barrage of direct mail people receive can be a challenge. Try incorporating different binding techniques into your design to make it unique.

Are you ready to mock? Always get a following mock-up

The bottom line is that freelancers eat their mistakes. Even though my client signed off on the piece, I would have ended up paying to re-print it. I got off lucky with just paying for the correction and new proof.