Keeping it together with binding techniques

Making your piece stand out from the barrage of direct mail people receive can be a challenge. Try incorporating different binding techniques into your design to make it unique.

Are you ready to mock? Always get a following mock-up

The bottom line is that freelancers eat their mistakes. Even though my client signed off on the piece, I would have ended up paying to re-print it. I got off lucky with just paying for the correction and new proof.

The Art of Business Card Design

Business cards are still the most widely used form of marketing there is. Even with PDAs and cell phones, the business card is the quickest …

Create efficiency with master pages, style sheets and design templates

You’ve created this wonderful design for the company newsletter. The boss loves it. In fact she loves it so much she wants it done every …

Making a print-ready file using Adobe Creative Suite

So, you’ve come up with a really great design for your new business card, brochure, flyer, ad, etc., but your printer requires you to supply …

Freelancers: Keep a contact journal

Here’s a tip that has helped me immensely over the years. Keep a log of contact activities.

Photo sharpening guidelines using Adobe Photoshop

Everyone hates bad photos, especially soft or fuzzy photos. They stand out like a sore thumb when printed, especially if it’s used in an ad …

Creative cropping for creative graphic designers

Images are the spice to good design. They can enhance your message and hold your audiences attention. If used properly a good image can create …

Elements of a printed page every designer should know

In this segment we will identify the elements of a page. This can apply to any page in a publication whether it may be a …