The Art of Business Card Design

Business cards are still the most widely used form of marketing there is. Even with PDAs and cell phones, the business card is the quickest …

Create efficiency with master pages, style sheets and design templates

You’ve created this wonderful design for the company newsletter. The boss loves it. In fact she loves it so much she wants it done every …

Making a print-ready file using Adobe Creative Suite

So, you’ve come up with a really great design for your new business card, brochure, flyer, ad, etc., but your printer requires you to supply …

Freelancers: Keep a contact journal

Here’s a tip that has helped me immensely over the years. Keep a log of contact activities.

Photo sharpening guidelines using Adobe Photoshop

Everyone hates bad photos, especially soft or fuzzy photos. They stand out like a sore thumb when printed, especially if it’s used in an ad …

Creative cropping for creative graphic designers

Images are the spice to good design. They can enhance your message and hold your audiences attention. If used properly a good image can create …

Elements of a printed page every designer should know

In this segment we will identify the elements of a page. This can apply to any page in a publication whether it may be a …

Designing in the live area for printed pieces

Let’s define what the “live area” is and why it is important to design within this area when designing for print.

So, what is the …

Dpi and other resolution acronyms explained

You placed an order for 2,000 double-sided glossy brochures, and you told the printer you would send them the artwork. Your printer said, “Great just …