Jacks of all trades

Despite the niche-driven business environment, more and more people are becoming jacks of all trades. At home with their computers, people have become writers, graphic …

The ‘everyday guy’ pays off

Recently, I was asked to define the process I use to identify the customers that I approach and go after. As I thought the whole …

Smart (frugal) market research with Myspace and Facebook

Why spend tons of money on a market research firm when you can do it yourself? You can practice frugal market research techniques on your …

Print makes money in the trenches

Anyone can have a flashy website, a blog, and be active on the social media sites, but let’s face it: You still need print materials …

Return on investment: Print pays off

Marketing isn’t always an easy thing to sink your time and money into when you’re just starting out. After all, how can you really guarantee …

Microsoft, Google, Dell, Hewlett-Packard and Intel for White Space ’09

The big election might be several months behind us, but that doesn’t mean there aren’t still candidates up for vote in 2009.  One of the …

Integration for saturation: print and online advertising

Integrating print and online marketing is more important now than ever. Business today in any industry is too lean to not have its marketing efforts …

Green gains ground

Another blow has been struck for eco-friendly printing. Dutch marketing and communications company Spranq has developed a typeface they claim can reduce the amount of …

Tracking your customers’ habits

I have talked about the importance of knowing your customers in the past. No one is going to disagree with me on the importance of …