Mozilla Firefox: A model for adaptability

While customers today seek simple solutions, they also want extendability (see “Hold The Anchovies, Please”). Mozilla Firefox has proven itself the model of adaptability …

Hold the anchovies, please: Adobe Photoshop Elements and 37signals

Pepperoni is the most popular pizza topping in the United States.  So why is it that pepperoni seems to be the last priority at pizza …

Is marketing addictive?

Is marketing addictive? Yes, according to brand management expert Martin Lindstrom in his new book, “Buy.ology,” which interprets the results of the world’s largest neuromarketing …

Follow the leader to higher sales volume

As a matter of history, companies that continue to advertise all the way through tough economic times, come out ahead in the end. As the …

Brochures are still in fashion

According to the dictionary a brochure is “a small book or pamphlet, often containing promotional material or product information.” The truth is brochures can be …

Vicarious marketing

Got a minute? Check out this quick video from the people at the Experiential Marketing Forum. The community there is dedicated to an interesting concept …

Customer complaints are your best marketing tool

The Christmas season is finally over. I am not sure about the rest of you, but I could use the break from the “public relations” …

Partner up

Good partnerships are at the root of all successful businesses. Each one of us forms partnerships with our friends and families, co-workers, staff members, outsourced …

Bits, bytes, kilobytes: What are those things?

This amount of information in a computer is called a byte and that is what it takes to encode one letter or number.