Follow the leader to higher sales volume

As a matter of history, companies that continue to advertise all the way through tough economic times, come out ahead in the end. As the …

Brochures are still in fashion

According to the dictionary a brochure is “a small book or pamphlet, often containing promotional material or product information.” The truth is brochures can be …

Vicarious marketing

Got a minute? Check out this quick video from the people at the Experiential Marketing Forum. The community there is dedicated to an interesting concept …

Customer complaints are your best marketing tool

The Christmas season is finally over. I am not sure about the rest of you, but I could use the break from the “public relations” …

Partner up

Good partnerships are at the root of all successful businesses. Each one of us forms partnerships with our friends and families, co-workers, staff members, outsourced …

Bits, bytes, kilobytes: What are those things?

This amount of information in a computer is called a byte and that is what it takes to encode one letter or number.

Print marketing in an economic downturn

The last couple of days I have gone through the “Do’s and Don’ts” of blogging as a solid marketing tool. How does it translate into …

Add streaming video to your website for free

YouTube.com lets anyone upload movies to their website for free. The movie is hosted on their site, but shows up on your site. Doing this avoids some compatibility issues you may run into if you simply link to the movie file on your host.

What are lenticulars?

Linticulars are made from 2 or more images that have been sliced into thin vertical segments and then topped with a clear faceted lens that makes them appear to move as you see them from different angles.