How to avoid faux font faux pas

Faux is a French word that means “false” or “fake.” Some applications give you the option to make a regular font into a bold or …

Apple Mac vs. Microsoft Windows: Marketing vs. performance

With Apple quickly gaining 4 percent of the U.S. market share on all PC sales (up from 15 percent to 18 percent), it seems the …

Finding the fun in business networking

We’re all taught that networking is a great business tool. Unfortunately, networking is four parts work and hassle for every one part net. That’s not …

The ‘free’ strategy

When you got the chance to check your e-mail today, what did you see first? If you are like most every other person with Internet …

Open solutions

It’s no secret that great software can increase productivity, especially for small businesses and freelancers that do not have a large hiring budget and are …

Flexibility is profitability

There is an old adage in the marketing game: “The early bird gets the worm.” It’s not just for marketing, but for business in general. …

Marketing awards for inspiration

If you’ve struggled to come up with new marketing ideas or designs, check out the finalists of various marketing awards for inspiration. These are the …

When it comes to your customers, try a little understanding

Understanding your customer base and what print materials you will need to reach them is a difficult task for anyone. The small business owner is …

Gauging a marketing campaign’s effectiveness

One often overlooked aspect of any printed sales campaign is: “How do I know that it has been effective?” Awesome question. You can spend thousands …