Hot Off the Press: Art Beat, Olivia Travel and More

Jennifer
May 1, 2013

A quick glance at this week’s printing orders reveals a common theme: There’s a lot of red and black in these designs. It reminded me of a popular PsPrint Blog post that Brian Morris recently wrote about choosing colors for print marketing. A combination of red and black is considered “excellent,” with red suggesting “excitement” and “urgency” and black symbolizing “power.” I believe this to be true, because one look at the postcard Misisipi Mike Wolf – not a typo! – designed for the Art Beat Foundation’s Rock Camp makes me want to pick up a guitar and jam. The postcard campaign by Men Can Stop Rape also grabs attention with its striking red and black design and bold typography.

How much consideration do you place into color in your designs? Do you think color affects purchasing decisions? Have a look at this week’s “Hot Off the Press” – last week’s, too, which had Chowdaheadz’s particularly powerful red and black “Boston Strong” sticker – to find design inspiration and see how the different colors and combinations make you feel.

Postcard design by Misisipi Mike Wolf for Art Beat

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Business card for Hachi Supply

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Postcard design by Men Can Stop Rape

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Front and back of business card design by Max Larson for Big Bad Wolf

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Poster design by Dennis Loren and Carolyn Ferris for the Flamin’ Groovies

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Sticker for The Living Apothecary

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Postcard for Olivia Travel

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Back and front of business card design by Molly Eckler for Communique Interpreting

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Postcard for Golden Gate Boys Choir and Bellringers

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Poster design by Starkweather Studio’s Katie Eberle for Women Now

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Catalog cover design by Stephen Crotts for RUF Summer Conference

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Pocket folder cover design by Helen Azzinnari for Savoy Associates

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Canvas backdrop design by Damian Walker for Tradavo

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Front of Austin Festival Guide design by Logan Lloyd for Independence Title Co.

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Newsletter by Nine Design for The Bird Rescue Center

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About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

Anonymous's picture
January 07, 2016 03:22 am #

I really like the rock camp poster, and the "men can..." poster is very well-designed!

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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