A quick glance at this week’s printing orders reveals a common theme: There’s a lot of red and black in these designs. It reminded me of a popular PsPrint Blog post that Brian Morris recently wrote about choosing colors for print marketing. A combination of red and black is considered “excellent,” with red suggesting “excitement” and “urgency” and black symbolizing “power.” I believe this to be true, because one look at the postcard Misisipi Mike Wolf – not a typo! – designed for the Art Beat Foundation’s Rock Camp makes me want to pick up a guitar and jam. The postcard campaign by Men Can Stop Rape also grabs attention with its striking red and black design and bold typography.
How much consideration do you place into color in your designs? Do you think color affects purchasing decisions? Have a look at this week’s “Hot Off the Press” – last week’s, too, which had Chowdaheadz’s particularly powerful red and black “Boston Strong” sticker – to find design inspiration and see how the different colors and combinations make you feel.