Customer Appreciation: Chronicle Books

Jennifer
March 7, 2013

The problem with selecting Chronicle Books to spotlight is there are so many amazing printing orders from which to choose. That’s because the San Francisco-based independent publisher has a unique form of marketing: It prints promotional business cards with a book cover design on one side and the title and author information on the other. That allows each book’s author to individually promote him- or herself. Here’s a sample of a recent business card printing order for Chronicle Books:

Chronicle Books also practices a more traditional form of postcard marketing, like this:

And this:

From cooking to pop culture and children to fiction, Chronicle Books publishes a variety of books, but one theme is constant: The covers are great! Take a look at these business card marketing tools:

March is Customer Appreciation Month at PsPrint. To celebrate we are giving a shout out to some of our favorite customers every weekday on the PsPrint Blog. If you want to be appreciated, drop us a note at sonia@psprint.com or jennifer@psprint.com. And, if you want to learn more about our Customer Appreciation Month, which includes daily giveaways and exclusive deals, visit our Customer Appreciation page.

Jennifer's picture

About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

Anonymous's picture
January 07, 2016 03:22 am #

I'm impressed by Chronicle Books' diversity in design. With many firms, you can tell they're particular to a specific style - which can seem stale after so many client projects. Chronicle Books seems to incorporate a variety of styles, either through multiple designers or general design philosophy.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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