If you’re a small business and you want to get a lot of attendees for a business event – and I mean if you’re really serious about success – then I present you with a challenge: send personalized invitations. You’re not too lazy, are you?
I thought not. You run a small business, and you already know success takes a lot of hard work. What you might not be aware of is the proven power of personalization. When each individual prospect feels as though you really have them in your thoughts, your overall response rate will skyrocket. It’s a proven fact: make them feel special, and they will respond.
Whether you’re hosting a conference or you’re simply inviting new clients to a free consultation, personalized invitations will go a long way toward making your campaign a success. It starts with sending your invitations to a specific person (and not a title or the dreaded “current resident”). But there’s more to personalized invitations than a printed address label:
- print stationery and hand-write your invitations
- hand-sign all invitations
- print matching envelopes and hand-write the addresses (this will fetch far more opens)
- print greeting cards or response cards with a spot for you to hand-write an individualized note
All of these take extra work, but they all yield big results. Yes, I know: You don’t have the time. I counter with this: You’ll actually save time because you’ll land more sales. That’s less work you have to do per customer in the long run. In addition, you can recruit co-workers, spouses and employees to help hand-write your personalized invitations. Unless your customers would recognize your hand-writing, the effect will be the same.
Personalization equals profits, ask any marketer in the know. Try it out and see for yourself.