How often have you heard someone claim they’re not affected by advertising, or that they ignore commercials and think society is too consumer-oriented? All of that is certainly debatable, but working here at PsPrint, I see marketing all day, and some of it I just love – the design, the message, the product, all of it. This week’s collection of inspirational printing orders contains promo pieces that a curmudgeon would love, from Lindsey Campbell Design’s whimsical dental practice business card to Marin Humane Society’s Woodstock-esque postcard handout to Rob Rodrigues’ sticker design advocating skateboarding’s “zero emissions.” All these examples of promotional printing are – especially in the case of the cinnamon rolls on Mariposa Baking’s postcard – a feast for the eyes. And isn’t that the point of marketing – to attract attention?
“Hot Off the Print” is on a roll these days with amazing art and design – take a look at last week’s edition, which spotlighted wall-worthy poster marketing.
Brochure cover design by Deborah Kekone for the Partnership for Philanthropic Planning of Greater Los Angeles