30 New Product Label and Packaging Designs for Your Inspiration

Brian
May 6, 2013

When I walk down any given supermarket aisle, I feel as though 70 percent of the product labels and packaging designs are nearly the same: similar fonts, colors and even graphics. I don’t know it that’s because marketers figured out that yellow and red sells bread, or if it’s what customers expect, or if that’s the way it’s always been done. I can’t argue with the success of big brands, but I can call their designs out for what they are: boring and uninspired.

Now, for the other 30 percent: smaller, niche-based specialty companies tend to take more creative liberty with their label and packaging designs. These are the designs I most appreciate. They’re unique, and they have a purpose: to brand their companies and connect with their customers. From that 30 percent, I present 30 new product label and packaging designs for your inspiration.

1.  ICA Gott Liv

ICA Gott liv - The Dieline - - Google Chrome_2013-04-23_10-55-19-Optimized

 

2.  BBF Beer Pack

Packaging of the World Creative Package Design Archive and Gallery BBF 2013 Be_2013-04-23_10-56-03-Optimized

 

3.  FoodWealth

FoodWealth Lovely Package - Google Chrome_2013-04-23_10-56-53-Optimized

 

4.  Mindful Meats

Mindful Meats - The Dieline - - Google Chrome_2013-04-23_10-57-38-Optimized

 

5.  Yield Picnic Bag

Packaging of the World Creative Package Design Archive and Gallery Yield Picni_2013-04-23_10-58-23-Optimized

 

6.  Two Hands

Two Hands Lovely Package - Google Chrome_2013-04-23_10-59-02-Optimized

 

7.  J Lally

J Lally Brand - The Dieline - - Google Chrome_2013-04-23_10-59-43-Optimized

 

8.  Vizio Intelligent Water

Packaging of the World Creative Package Design Archive and Gallery VIZIO Intel_2013-04-23_11-00-37-Optimized

 

9.  Austin Beer Works IPA

Austin Beerworks IPA Lovely Package - Google Chrome_2013-04-23_11-01-26-Optimized

 

10.  Maria’s

Maria's - The Dieline - - Google Chrome_2013-04-23_11-09-15-Optimized

 

11.  Made In Brooklyn Rooftop Garden Popsicles

Packaging of the World Creative Package Design Archive and Gallery Made In Bro_2013-04-23_11-10-05-Optimized

 

12.  Jaw Drop Coolers

Jaw Drop Coolers Lovely Package - Google Chrome_2013-04-23_11-10-57-Optimized

 

13.  Beyond Meat

Beyond Meat - The Dieline - - Google Chrome_2013-04-23_11-11-59-Optimized

 

14.  Intrigue Chocolate

Packaging of the World Creative Package Design Archive and Gallery Intrigue Ch_2013-04-23_11-12-42-Optimized

 

15.  Hendrick’s Quinetum

lovely-package-hendricks-quinetum-2-Optimized

 

16.  Cat’s Lunch

Cat's Lunch - The Dieline - - Google Chrome_2013-04-23_11-14-52-Optimized

 

17.  Juice Bottles

Packaging of the World Creative Package Design Archive and Gallery Juice Bottl_2013-04-23_11-15-33-Optimized

 

18.  Pfeffersack and Soehne

Pfeffersack & Soehne Lovely Package - Google Chrome_2013-04-23_11-16-26-Optimized

 

19.  Eco-Friendly Light Bulb Packaging

Packaging of the World Creative Package Design Archive and Gallery Enviornment_2013-04-23_11-17-14-Optimized

 

20.  IA Toothpaste

Interapothek Toothpaste Lovely Package - Google Chrome_2013-04-23_11-18-31-Optimized

 

21.  Purina SmartBlend

Packaging of the World Creative Package Design Archive and Gallery Purina Smar_2013-04-23_11-19-22-Optimized

 

22.  Lekue Citrus Spray

Lékué Citrus Spray Lovely Package - Google Chrome_2013-04-23_11-20-03-Optimized

 

23.  Claramunt

Packaging of the World Creative Package Design Archive and Gallery Claramunt E_2013-04-23_11-20-47-Optimized

 

24.  Pipers Crisps

Pipers Crisps Lovely Package - Google Chrome_2013-04-23_11-21-29-Optimized

 

25.  Back to Origins Chocolate Collection

Back to Origins Chocolate Collection By Chocolate Naive - The Dieline - - Google_2013-04-23_11-22-11

 

26.  Friendship Dairies

Friendship Dairies Lovely Package - Google Chrome_2013-04-23_11-22-49-Optimized

 

27.  Rosato

Packaging of the World Creative Package Design Archive and Gallery Rosato - Ex_2013-04-23_11-23-48-Optimized

 

28.  Paromi Tea

Paromi Artisan Tea Company Lovely Package - Google Chrome_2013-04-23_11-24-30

 

29.  Wolfy’s Porridge Pots

Wolfy's Porridge Pots - The Dieline - - Google Chrome_2013-04-23_11-25-03-Optimized

 

30.  Super Beer

Bob Studio’s Original Super Beer Lovely Package - Google Chrome_2013-04-23_11-25-50-Optimized

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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