Do you want to make a splash with customers this holiday sales season? Start with the following three must-have print marketing tools for the holidays.
1. Greeting cards
Greeting cards are some of the best holiday marketing tools you can print. Greeting cards are opened and appreciated – and often prominently displayed – so you know your message reaches your customers. Craft an offer that hits home, thank your customers, or even gift them a free gift. The goal of a greeting card marketing campaign isn’t necessarily to return an immediate response. It’s to express gratitude, solidify relationships and foster long-term customer loyalty.
If you’re a retailer, you don’t want to miss out on holiday catalog sales. Even though the number of direct-mail catalogs has decreased since 2007, you can still employ targeted distribution to yield an excellent return on investment with catalog marketing.
Out with the old, in with the New Year – and new calendar. Calendar marketing is an excellent way to ensure your brand is noticed every day. You can incorporate unique features into your calendar to make them more appealing and more profitable. Your month images should be relevant to your customers, so they want to hang your calendars. And you can add in daily, weekly, or monthly special offers and coupon codes that motivate year-round direct sales and allow you to track return on investment.
What’s your favorite holiday print marketing tool?