Why Print Uncoated Business Cards?

Brian
October 16, 2013

medium_3565385731-Optimized photo credit: Thomas Rockstar via photopin cc

The cheap digital printing and finishing available today has made it possible for even the smallest businesses to print premium-quality, full-color business cards. Whereas most business cards of yesteryear were almost exclusively printed in black raised ink on white, uncoated paper stock, many customers today opt for full-color business cards finished with glossy, matte, UV or aqueous coating.

However, uncoated business cards still have their place – and combined with full-color business card printing technology, they allow you to print business cards that have a unique look and feel and get noticed. The following examines the differences between coated and uncoated business cards, and offers three reasons why you should consider printing uncoated business cards for your company.

Coated vs. uncoated business cards

Uncoated business cards feature a rough texture, in contrast to the smooth finish of coated business cards. Uncoated business cards absorb more ink than coated business cards. Ink colors look different on uncoated and coated business cards. The difference is largely dependent on the ink and the type of coating, but in general uncoated business card colors have a muted, matte appearance. Both types of business cards have value, and there are certain situations in which each is more appropriate.

Why print uncoated business cards?

In today’s marketing and networking environments, uncoated business cards are relatively unusual. That means they can serve as powerful branding tools for your company. Uncoated business cards help convey the notion that your company is different.

Moreover, uncoated business cards are traditionally associated with elegance and significance. Thus, they can be employed to impart the idea that your company is in a class by itself. Uncoated business cards can also be matched with businesses that want to portray elegance.

Finally, uncoated business cards are easier to write on than coated business cards, some of which will not hold ink at all. That makes uncoated business cards perfect for anyone who routinely writes notes for customers as well as doctors’ offices, massage therapists and others who routinely schedule appointments.

So, should you choose coated or uncoated business cards? The choice is yours, and is totally dependent on your brand image, functional needs, and personal preference. If you’re really torn, you can also print your business cards on C1S stock – coated on side. You could apply a gloss coating to the front of your business card, and leave the back uncoated in order to jot notes or appointment reminders.

Which do you prefer? Coated or uncoated business cards? Why?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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