Comments on: The desktop publishing war: Adobe InDesign or QuarkXPress? http://blog.psprint.com/printing/the-desktop-publishing-war-adobe-indesign-or-quarkxpress/ More than just an online printing company, PsPrint is your integrated marketing and direct mail partner. Wed, 17 Mar 2010 12:55:29 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Brian http://blog.psprint.com/printing/the-desktop-publishing-war-adobe-indesign-or-quarkxpress/comment-page-1/#comment-74 Brian Wed, 11 Mar 2009 19:30:45 +0000 http://blog.psprint.com/?p=590#comment-74 Paul - excellent contribution and your thoughts are much-appreciated. I agree that automation is going to play a large role in the emerging publishing market. In fact, many companies are already utilizing dynamic publishing technology. I looked into your excellent links and learned that not only can dynamic publishing save time and money in creative work and marketing communications, it can boost office efficiency by automating tasks such as invoice and sales slips creation. You bring up a good point, and one that I should have covered in my post: Quark revolutionized the desktop publishing industry once - so why shouldn't we expect them to do it again? At the same time, I do have to wonder if even an early lead in the dynamic publishing race will be enough to sustain Quark's position at the forefront. Adobe's Creative Suite already allows for multi-platform publishing, though not to the extent of the dynamic publishing you're referring to. If Adobe were to push a system similar to the QuarkXPress Server, could the company find a way to leapfrog Quark? Paul – excellent contribution and your thoughts are much-appreciated. I agree that automation is going to play a large role in the emerging publishing market. In fact, many companies are already utilizing dynamic publishing technology. I looked into your excellent links and learned that not only can dynamic publishing save time and money in creative work and marketing communications, it can boost office efficiency by automating tasks such as invoice and sales slips creation. You bring up a good point, and one that I should have covered in my post: Quark revolutionized the desktop publishing industry once – so why shouldn’t we expect them to do it again?

At the same time, I do have to wonder if even an early lead in the dynamic publishing race will be enough to sustain Quark’s position at the forefront. Adobe’s Creative Suite already allows for multi-platform publishing, though not to the extent of the dynamic publishing you’re referring to. If Adobe were to push a system similar to the QuarkXPress Server, could the company find a way to leapfrog Quark?

]]> By: Paul http://blog.psprint.com/printing/the-desktop-publishing-war-adobe-indesign-or-quarkxpress/comment-page-1/#comment-73 Paul Wed, 11 Mar 2009 12:21:00 +0000 http://blog.psprint.com/?p=590#comment-73 Brian, while I think you're right on one level in terms of Adobe being smart by essentially giving away InDesign with Photoshop and Illustrator I disagree as to the war being over and won. What I think is going to happen is that QuarkXPress or InDesign is going to become an irrelevance. Feature X versus feature Y and even the relative cost of the two applications pales into insignifcance when you look at the broader challenges the publishing industry is facing and by publishing industry I don't just mean publishers and printers, I also mean corporate marketing departments, technical documentation departments etc. The larger war is going to be around publishing automation and from what I've seen and heard from Quark so far on this front, they may be able to move into a leadership position. Hell it even appears they support InDesign in their solutions now so they obviously don't see this as a relevant issue either for customers. Check out http://dynamicpublishing.quark.com/ and http://www.thedynamicpublisher.com/ that appear to have some good information on what else Quark is doing beyond QuarkXPress. Brian, while I think you’re right on one level in terms of Adobe being smart by essentially giving away InDesign with Photoshop and Illustrator I disagree as to the war being over and won. What I think is going to happen is that QuarkXPress or InDesign is going to become an irrelevance. Feature X versus feature Y and even the relative cost of the two applications pales into insignifcance when you look at the broader challenges the publishing industry is facing and by publishing industry I don’t just mean publishers and printers, I also mean corporate marketing departments, technical documentation departments etc. The larger war is going to be around publishing automation and from what I’ve seen and heard from Quark so far on this front, they may be able to move into a leadership position. Hell it even appears they support InDesign in their solutions now so they obviously don’t see this as a relevant issue either for customers. Check out http://dynamicpublishing.quark.com/ and http://www.thedynamicpublisher.com/ that appear to have some good information on what else Quark is doing beyond QuarkXPress.

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