When it comes to business, free press is golden. Here are a few ways to convince reporters and editors you’re worth the column inches:
Announce a new product, service or company news — These ideas serve as the foundation for most press releases. I recommend using these for branding purposes only unless your announcement is revolutionary or otherwise ground breaking.
Give a public service announcement — Timely warnings and tips make great headlines and attract editors’ and journalists’ eyes. A good example: Energy costs might increase dramatically if proposed legislation passes the buck. A company that sells energy-efficient heating/cooling systems could contact journalists or issue an informative press release warning consumers of the increases and include a link to a page on your website with relief options (government subsidies for seniors; better systems from you; household energy-saving tips, etc.). BE A RESOURCE, and you’ll get more fanfare.
Host an event or competition — Events, especially those with competitions, are great for free press. You can often get a blurb announcing your event in local TV, newspaper, radio and online outlets; and then again when you announce the winners of your competition.
Give to charity — Giving time, products, services or money to charity is a great way to get free press, especially since the charity will work to get the press for you. Sure, those in the know understand that you’re getting “free” press in exchange for charitable donations, but they also realize that by giving your donation publicity they can in turn motivate other donors to take action for the cause. The media can be charitable, too.
How do you get publicity?
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