Tips for Better Marketing Materials in 2014

Add your social media channels to your print marketing materials like PsPrint customer Alameda County Food Bank.

Add your social media channels to your marketing materials like PsPrint customer Alameda County Food Bank.

If you want to have a stellar year marketing your business in 2014, you might want to consider revamping your marketing materials. Your business cards, posters, flyers, direct-mail postcards, sales letters, and brochures are on the “front lines” when it comes to promoting your products and services, after all, so it behooves you to ensure they’re poised to take advantage of every opportunity to demonstrate why customers should buy from you rather than your competitors. If it’s time to stock up with a more powerful marketing arsenal, consider the following tips for better marketing materials in 2014.

1.  Modern design

When was the last time you updated your business card design? Your brochures? Your logo? Deploying modern designs for your marketing materials sends a clear message to your customers: your company is cutting-edge. You’re in tune with what today’s customers want, and you’re capable of delivering it. If it’s been more than two years since your last redesign, you should take a hard look at your marketing materials and your entire brand image to see whether your visuals match the demands and lifestyles of contemporary customers.

2.  Infuse technology

Infuse technology into your print marketing materials to make it easy for customers to get more information about your products and services, follow-up on calls to action, and make instant purchases on their terms. Mobile technology such as QR codes that link to forms, coupons and web pages; augmented reality that offers real-time demonstrations in customers’ environments; and mobile apps that give customers useful tools and foster brand loyalty are all key tools you can incorporate into your print designs.

3.  Social media

I assume your company is active on Facebook, Twitter, and other social media websites such as Pinterest, Instagram and Vine. If not, start planning your social media marketing campaigns for 2014 today. Then, make sure icons and links to your social media accounts are prominently displayed on your marketing materials. Want to generate more fans and followers? Offer an incentive for signing up on your print marketing materials.

4.  Emotionally driven copy

You know the marketing adage: customers buy on emotion, justify with logic. So why is it that so many companies print marketing materials designed to convince customers with logic? Backing up your claims with real data is admirable, but your sales pitch should also include powerful emotionally driven copy to command interest and create desire. Start out by testing your sales copy with the Advanced Marketing Institute’s Emotional Marketing Value Headline Analyzer.

5.  Time-limited calls to action

Do you think commercials that prompt customers to “act now before it’s too late” are cheesy? Maybe, but guess what: they work. If they didn’t, you wouldn’t see them. Time-limited calls to action are some of the most powerful tools you can add to your print marketing materials. Come up with an outstanding offer and make sure customers have an incentive to act immediately, and you will undoubtedly generate a far better response rate and enjoy greater profits than ever before.

What other ways can you improve your marketing materials in 2014?