Comments on: Humor in Marketing http://blog.psprint.com/small-business-marketing/humor-in-marketing/ More than just an online printing company, PsPrint is your integrated marketing and direct mail partner. Wed, 17 Mar 2010 12:55:29 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Postcard Marketing Strategies http://blog.psprint.com/small-business-marketing/humor-in-marketing/comment-page-1/#comment-1581 Postcard Marketing Strategies Mon, 18 Jan 2010 13:54:09 +0000 http://blog.psprint.com/?p=3171#comment-1581 [...] Make it funny One of the greatest benefits of marketing with postcards is that they do not have envelopes and therefore do not need to be opened. This sounds simple, but for direct-mail marketers, getting prospects to even open a package is half the battle. Take advantage of the fact that prospects are already looking at your postcard promotion. Get prospects interested with something hilarious on the front side of the card, such as a comical photograph, silly comic strip or illustration or even just plain hilarious copy. Try to keep the joke relevant to your industry or what your promoting. On the reverse side, include a simple offer, such as a discount or dates for a sale. You’ll be laughing all the way to the bank! For more tips on humor in marketing check out this previous post. [...] [...] Make it funny One of the greatest benefits of marketing with postcards is that they do not have envelopes and therefore do not need to be opened. This sounds simple, but for direct-mail marketers, getting prospects to even open a package is half the battle. Take advantage of the fact that prospects are already looking at your postcard promotion. Get prospects interested with something hilarious on the front side of the card, such as a comical photograph, silly comic strip or illustration or even just plain hilarious copy. Try to keep the joke relevant to your industry or what your promoting. On the reverse side, include a simple offer, such as a discount or dates for a sale. You’ll be laughing all the way to the bank! For more tips on humor in marketing check out this previous post. [...]

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