One of the most cringe-worthy things I can think of is a paper cut to the tongue. But with direct-mail services, you can bid adieu to licking stacks of envelopes – and even save money. If you’re shaking your head

A printed brochure usually comes in to play as a take-away to leave with clients, after a formal face-to-face meeting, or it is a part of a direct-mail package, which may include a letter and other written materials. The job of

Each December I feel as though I should just keep my wallet out and open, ready to dole out a dollar here or a fiver there. The holiday season is packed with spending: shopping, charitable donations and even property taxes.

Most people don’t think of Thanksgiving as a consumer holiday in the same way as Christmas. There’s just something more relaxed and comfortable about Thanksgiving, where the focus is on food and family and not on finding the perfect gift.

For

Q: How can a Q&A (question and answer) or FAQ (frequently asked questions) section help market graphic design or copywriting services?

A: A Q&A or FAQ section on a printed brochure, flyer, mailing and even on a website, can help land potential

With every format, from envelopes to brochures and letters, there are three copywriting elements — teasers, headlines and postscripts — that always seem to improve results.

These copy elements work because they combine clever writing and design. In other words, it’s the placement

New copywriters may feel overpowered by all of the different mediums they are having to learn how to write.

Productivity software is generally described as software that makes businesses (or people) more productive. Simple and self-explanatory. But each niche profession (or personality) has a unique set of tasks that productivity software can automate or otherwise make more efficient.

Some marketers try to force-feed their prospects every little tidbit about their products and services, believing that the more they can stuff into their pitch the better chance they have of converting the most customers. This is not effective marketing.

By Jason Moore

When approaching a new design project, you need to ask yourself three important questions. After your target audience receives your materials — whether a postcard, a brochure, a flyer or even your business card — what do you