Whether you’re formally schooled or self taught, graphic design education is ongoing. Styles, trends, and technologies change at such a rapid pace that if you don’t stay on top of everything you risk becoming a dinosaur. Fresh, new ideas are
Brochures come in many forms — postcards, tri-fold brochures, flyers, etc. — but there are a few tips that need to be followed when you are looking for a template to guide you through the creation process.
A brochure can be
What better time than now to be a graphic designer? Not only are graphic designers in high demand, there are literally hundreds of thousands of opportunities for work. At the same time, competition is fierce, and you have to work
Branding and producing printed materials are a key part of any marketing plan and serve to support sales, public relations and image building efforts. Your company will need to design a logo and place it on stationery, business cards and
Find new clients regardless of economic conditions. You just have to know where.
The recession is upon us, no doubt about that. Is there any reason to be chipper? I say, YES! Avoiding tired clichés about lemons and lemonade, it’s fair
Probably the most important aspect of any direct-mail campaign is to make sure your postcard or brochure stands out and accurately represents your company. Not only does it have to standout and be bold in terms of color, text and
Yesterday I opened the newspaper to read about the latest bailout mess. AIG seems to be paying bonuses right and left. The members of Congress are pointing fingers and claiming they were unaware of the impending payments. No one in
Save some trees by going green with your marketing materials.
I like to bring some eco-friendly print news to light from time to time. It might seem like a waste, so I thought I’d share some statistics to help put things
I was driving down the main street here in town yesterday, and I noticed a trend in the signs in the stores. They all referred to the recession as a joke. Not that the loss of jobs are a joke,
Years ago, before Adobe InDesign existed, I used QuarkXPress. At the time, my job required me to transform my readers’ spread designs into printer spreads when going to press. Unless you are used to turning multiple-page documents into printer spreads
