Business owners have been told that customers won’t wait for anything. Customers are impatient, and you’ve got to get to the point fast, make the pitch and close the deal. Well, that just isn’t going to work with any sophisticated

All you have to do is read some of the headlines on the news websites and see that some of the marketing “gurus” are beginning to advocate a shift from print materials to an online attack. I think they are

Anyone can have a flashy website, a blog, and be active on the social media sites, but let’s face it: You still need print materials to market your business. Sure, we all want to help save the planet by reducing

According to the dictionary a brochure is “a small book or pamphlet, often containing promotional material or product information.” The truth is brochures can be large and their contents must vary depending on the situation.

Even in this age of cyber

In an earlier post I mentioned that design and graphics were not as important as the titles and content of the print material that you use. Many people would disagree with that; however, I believe that to be a very

Sales is usually the no. 1 use of print materials; however, there are several other needs that can be met through the printed medium. I think that there are three important needs to be met: changing customer needs, gain market

My business is not what you would call traditional. I sell in all 50 states. Nothing new there, but my product is individualized for each group based on their geographical location. The product varies from county to county inside of