Feeling lonely this Valentine season? Feb. 14 doesn’t have to be all about chocolate, a significant other and an overpriced restaurant. Rather, take a moment to appreciate all the things you love – it will likely be cheaper. Off the
While a website or a toll free telephone number are both excellent channels for receiving response to direct mail, a mail response card can also add a lift to your response. That’s because many people find it easy to reply via
OK, so you’ve got a great quote on a print job and want to send out a direct-mail campaign. Well, whether it’s a business-to-business or a business-to-consumer mailing, you’re going to want to give some thought to developing online components
The annual company holiday card is a tradition that’s become a bit stale. Some businesses have opted for e-cards while others have done away with cards all together. But that’s exactly why you should send holiday cards: Take advantage of the boring
My procrastinating self finally accepted that the holidays are in full swing when I heard Trans-Siberian Orchestra in a salon last week. If you’re also behind on including the holidays in your marketing efforts, don’t despair: There are a few days
Ethics and innovation spur business.
Do you want to boost your business, starting today? It’s not hard to do, given all the free information available to help you identify the things customers really want. Customer service and innovation are perhaps the
Peas in a pod: The success of your partnerships dictate the success of your business.
Good partnerships are at the root of all successful businesses. Each one of us forms partnerships with our friends and families, co-workers, staff members, outsourced firms
If you’ve struggled to come up with new marketing ideas or designs, check out the finalists of various marketing awards for inspiration. These are the people on the cutting edge of design, at the forefront of the marketing of the
We’ve all seen the get-rich-quick schemes. Despite the fact that these are often scams, the businesses behind them are highly successful. Unfortunately, many who purchase these “programs” buy into the hype and fail to see what will really work for
