You hold your own in a conversation about politics. You donate to your causes, and your wallet speaks for your values you when you shop. But what about when it comes to your career? In this economy, can you afford

The stereotypical graphic designer thrives on coffee and deadlines, has a cluttered desktop, keeps late hours and often has demanding clients who think they’re the only ones who matter. It’s understandable, then, that the average graphic designer undergoes a lot

Microblogging is becoming a whole new technological ecosystem. You can choose to ignore it or race to embrace it. What it does for your company is simple: lead generation and customer relationship management. Knowing that these two things are very

It’s a great feeling when your printer or fulfillment center calls to let you know that your promotion is hot off the presses and entering the mail stream.

To make your mailing a true success, be sure that these four items

How many hours each day do you spend in front of the computer or on your smartphone? Just how important to you is technology?

These questions were in the back of my mind as I read two completely different blog posts

When you got the chance to check your e-mail today, what did you see first? If you are like most every other person with internet access, you saw a huge number of “free” offers. A lot of them get caught

You have all heard that old adage that the early bird gets the worm, but is it true in business and marketing? Not really. You can be the first guy in or the last guy in, but you have to

On a daily basis we are assaulted by print ads from the time we step out of our houses until we go to bed again. We only remember certain ones. Why is that? What makes some print material stand out

There are tons of copywriting niches out there, such as advertising, marketing and public relations. Then there’s direct-marketing copywriting, which is a science and an art.

The goal of direct marketing or direct-response copy is to spur a prospect to take

As a freelance copywriter or designer, one low-cost way to promote your business or services is to collect and feature testimonials from past clients.

Customer testimonials are as powerful as any persuasive marketing copy out there, and because they’re coming from a