One of the most important tools in your graphic design arsenal is a good portfolio. This is the best of the best of all the work you’ve done for clients, school and practice. But what’s all that work worth if

I love the Oscars – they’re the Super Bowl of the movies, after all! This year I’m hosting my seventh-annual Academy Award viewing party, and although I won’t be throwing down a red carpet, my guests might get the star

The start of spring may not be until March 20, but that doesn’t mean you should delay on your seasonal marketing plans. You don’t have to let Punxsutawney Phil’s prediction of six more weeks of winter get you down. Take advantage

New Orleans is the It place to be right now. Even before Super Bowl Sunday, hotels near the French Quarter were reportedly all booked up, and the partying was expected to spill into Mardi Gras celebrations this week, culminating on Fat

Business cards serve a variety of purposes: They provide your contact information to a potential client or partner, and they serve as a marketing tool for your business. It’s important to carry your business cards everywhere with you, because you

The end of the year provides a good opportunity to evaluate your business supplies. If you purchase items for your office by the end of December, you can deduct them when you do your company taxes. If you’re low on

The annual company holiday card is a tradition that’s become a bit stale. Some businesses have opted for e-cards while others have done away with cards all together. But that’s exactly why you should send holiday cards: Take advantage of the boring

Believe it or not, plenty of people still take a pen to paper. I keep a notepad beside me all day at work as well as carry one around in my purse. A notepad is perfect for jotting down moments of

There are a few things that can make me turn on my heel and walk out of a shop: commercials on radio stations and corny holiday music. I’m talking about your generic version of “Santa Claus Is Coming to Town”

Putting together a strong creative brief for graphic design projects and any other project going through print production will help keep expectations and deadlines clear.

A creative brief is a blueprint for the work ahead, which lets everyone involved know the