It’s that time of year again, when you walk into the local supermarket or department store and find that the Thanksgiving, Christmas and Hanukkah displays are all set up. In some stores, even the Valentine’s day items are out on

With every format, from envelopes to brochures and letters, there are three copywriting elements — teasers, headlines and postscripts — that always seem to improve results.

These copy elements work because they combine clever writing and design. In other words, it’s the placement

Posters are big, bold and beautiful. When given to clients or prospective customers as a promotion, posters can really help your business stand out.

The large sizes, ranging from 11˝ x 17˝ up to 24˝ x 36˝ and including custom sizes,

One of the only true ways to find out if something in your direct-marketing promotions works or doesn’t work is to test it.

Like an experiment in a laboratory, you can test one controlled sample of mailings (that you know has

When you go out to the mailbox and grab the mail, you know how sometimes one envelope or flyer will jut out of the pile and refuse to hide behind the other mail?

That unruly piece of mail was probably sent by

You have all heard that old adage that the early bird gets the worm, but is it true in business and marketing? Not really. You can be the first guy in or the last guy in, but you have to