You have all heard that old adage that the early bird gets the worm, but is it true in business and marketing? Not really. You can be the first guy in or the last guy in, but you have to

In direct-mail marketing it’s usually a good idea to stick with what works and test new ideas to only a segment of your mailing list before rolling those ideas out full force.

Yet there are times when a business wants to wipe

In this modern day world, many women business owners still face internal and external challenges in trying to start and further their businesses.

Whether in a direct-mail package or online, an order form is an important part of generating leads and sales. A killer letter, brochure or e-mail message is important for getting the ball rolling, but the order form is where you

Q: Where to get Photoshop for free?

A: You can use a peer-to-peer (P2P) software service or a bit torrent software to download and/or capture an illegal version of Photoshop. I do not advocate this, because it is ILLEGAL and punishable, and

I am a marketing guy. So, why is a marketing guy tackling website presentation? Well, how am I supposed to market a company that looks outdated or frumpy online? If I am selling a company or brand then the website