If you’re a small business and you want to get a lot of attendees for a business event – and I mean if you’re really serious about success – then I present you with a challenge: send personalized invitations. You’re

With all the e-commerce going on, you might think that catalog printing is dead. Think again!

While it is true that the mail-order business witnessed a 3.4 percent decrease in 2009, it really isn’t clear whether that is a permanent trend or

One of the most cringe-worthy things I can think of is a paper cut to the tongue. But with direct-mail services, you can bid adieu to licking stacks of envelopes – and even save money. If you’re shaking your head

Postcards and letters are wonderful marketing vehicles that can drive recipients online to your brick-and-mortar store or get them to raise their hand and simply say, “I’m interested.”

Yet, why send a postcard when you could send an entire poster to advertise

The start of spring may not be until March 20, but that doesn’t mean you should delay on your seasonal marketing plans. You don’t have to let Punxsutawney Phil’s prediction of six more weeks of winter get you down. Take advantage

Social media evangelists will chat you up about the benefits of using Twitter, Facebook, blogging and search to promote your business. And they are dead right! There is a digital revolution happening in today’s advertising and marketing world, and social

There are so many excuses to go shopping next week! First, there’s Valentine’s Day on the 14th and then President’s Day, a federal holiday observed on Monday the 15th. Many schools and businesses close for Presidents Day, and throughout the

Be honest – how many of you use your business cards solely for business? I keep a stack with me at all times, and I hand them out to folks I network with just as often as to people I’ve just

Marketing your graphic design services is more involved than simply taking out a Yellow Pages ad. Like any small business, you have to brainstorm creative ways to promote yourself within your community if you want to build a solid foundation

Catalog printing represents some of the most lucrative opportunities for graphic designers. From product photo editing to design, layout and even typesetting, most catalogs are major undertakings that require many man-hours – all billable, of course.