The annual Consumer Electronics Show (CES) always unveils drool-worthy new gadgets. And while “consumer” is in the title, the trade show also produces technology that is geared toward business. This year’s show, held Jan. 7-10 in Las Vegas, featured small-business tech such

Coming up with a great postcard design will definitely make your clients happy, but having their postcards rejected by the postal service will make them very unhappy very quickly.

I realize that direct marketing has been discussed ad nauseum on the Internet and in the classroom. You can read until your eyes burst and your stomach turns and still not understand what is going on. Things change quickly and

While a website or a toll free telephone number are both excellent channels for receiving response to direct mail, a mail response card can also add a lift to your response. That’s because many people find it easy to reply via

Business marketing is a very broad topic and to cover it from one end to the other would require a large book. I have covered many different aspects of marketing in this blog during the past year, but there are

OK, so you’ve got a great quote on a print job and want to send out a direct-mail campaign. Well, whether it’s a business-to-business or a business-to-consumer mailing, you’re going to want to give some thought to developing online components

New input equals new experiences. I’m always on the hunt for new experiences, new materials and new ideas to replenish the well. Recently I visited my local corrugated box manufacturer.

By Jason Moore

In my last post about typography I talked about taking in all of the interesting design elements that can be found all around us in this visual world of ours and incorporate that inspiration into our own work.

Knowing the size at which the cost of postage goes up on a postcard can make you a hero with your clients.

For a postcard to mail under the postcard rate (currently $.27 as of February 2009) it has to measure