Tag Archives | Graphic Design

Are you ready to mock? Always get a following mock-up

The bottom line is that freelancers eat their mistakes. Even though my client signed off on the piece, I would have ended up paying to re-print it. I got off lucky with just paying for the correction and new proof.

Freelancers: Keep a contact journal

Here’s a tip that has helped me immensely over the years. Keep a log of contact activities.

Adobe Photoshop gift certificates

Don’t let the headline fool you; I’m not giving away gift certificates for Adobe Photoshop. Instead, I’m telling you that you should use Adobe Photoshop …

Five resolutions we should keep

As we turn the corner into 2009, we often reflect on what we would like to change or how we can make a positive impact. …

Don’t fret, freelance graphic designers

The recent economic downturn seems to have finally hit the freelance market. When you look at freelance bidding sites such as Elance, ODesk and …

How to avoid faux font faux pas

Faux is a French word that means “false” or “fake.” Some applications give you the option to make a regular font into a bold or …

Apple Mac vs. Microsoft Windows: Marketing vs. performance

With Apple quickly gaining 4 percent of the U.S. market share on all PC sales (up from 15 percent to 18 percent), it seems the …

Marketing awards for inspiration

If you’ve struggled to come up with new marketing ideas or designs, check out the finalists of various marketing awards for inspiration. These are the …

Keeping your eye on the prize

No matter how enthused you are with a project, if you’re collaborating with others it can be a trial to keep the rest of the …

Marketing to your staff: Personality plus

How do you thank your staff? A restaurant reservation? A bottle of wine? A Secret Santa party? All of these things are fine, but if …

Win the freelance design bidding war

Sites such as Elance and ODesk have made it easier than ever to find new clients as a freelancer. They’ve also stiffened the competition as …

Rapid response: Good for business e-mail

How many e-mails are waiting for your response right now?  Three?  Ten?  More?  There’s been a lot of talk lately about how much time is …