Tag Archives | Graphic Design

Congratulation on your graphic design degree! Now what? Part 1

Your objective. Make it about the benefits hiring you will bring. Maybe something like: To work with a team of exceptional creatives. In a fast paced challenging environment where I can use my design skills to grow with the productivity and reputation of the company.

Keeping it together with binding techniques

Making your piece stand out from the barrage of direct mail people receive can be a challenge. Try incorporating different binding techniques into your design to make it unique.

Are you ready to mock? Always get a following mock-up

The bottom line is that freelancers eat their mistakes. Even though my client signed off on the piece, I would have ended up paying to re-print it. I got off lucky with just paying for the correction and new proof.

Freelancers: Keep a contact journal

Here’s a tip that has helped me immensely over the years. Keep a log of contact activities.

Adobe Photoshop gift certificates

Don’t let the headline fool you; I’m not giving away gift certificates for Adobe Photoshop. Instead, I’m telling you that you should use Adobe Photoshop …

Five resolutions we should keep

As we turn the corner into 2009, we often reflect on what we would like to change or how we can make a positive impact. …

Don’t fret, freelance graphic designers

The recent economic downturn seems to have finally hit the freelance market. When you look at freelance bidding sites such as Elance, ODesk and …

How to avoid faux font faux pas

Faux is a French word that means “false” or “fake.” Some applications give you the option to make a regular font into a bold or …

Apple Mac vs. Microsoft Windows: Marketing vs. performance

With Apple quickly gaining 4 percent of the U.S. market share on all PC sales (up from 15 percent to 18 percent), it seems the …

Marketing awards for inspiration

If you’ve struggled to come up with new marketing ideas or designs, check out the finalists of various marketing awards for inspiration. These are the …

Keeping your eye on the prize

No matter how enthused you are with a project, if you’re collaborating with others it can be a trial to keep the rest of the …

Marketing to your staff: Personality plus

How do you thank your staff? A restaurant reservation? A bottle of wine? A Secret Santa party? All of these things are fine, but if …