Last year I attended the How Conference where I heard Joe Duffy speak. Duffy, a creative director and expert in branding and design, has worked with clients such as Coca-Cola, Jim Beam, Starbucks and Aveda. To my surprise, the cornerstone of his design process is to start by making a mood board.
It simply saves time and aggravation if you have a good system of organizing your files. Generally, you don’t want to have more items in a folder than you can see on you screen at one time. As a rule, it usually works best to have a folder for each client and within each client folder there should be a fold for each separate job. Each job folder should be broken down in various resources such as images, fonts, copy, etc
As marketing professionals, our goals are for the people to respond to our call to action. At the very least, the piece should be remembered. The more dynamic and memorable your piece is the more likely it will be remembered.
So what we are talking about is coming up with as many ideas as possible in a short amount of time. Working as a group will allow for the free association within the group. I like to think of it as stacking. Something that one person says sparks an idea in someone else’s brain and the ideas build on one another.
Part of being a good designer is having the ability to understand your client’s wants, needs and limitations. It’s very important to gather as much information as possible before jumping into a project. You won’t look very professional if you have to keep calling the client over and over again to get small pieces of information.
An Adobe expert is someone that has passed a test or a series of tests on how to use Adobe software. You can test on individual programs and get certified. You can also test on a series of software programs and get different levels of certification. You pay a fee and have to pass with at least a 61 percent.