Tag Archives | Graphic Design

How to avoid faux font faux pas

Faux is a French word that means “false” or “fake.” Some applications give you the option to make a regular font into a bold or …

Apple Mac vs. Microsoft Windows: Marketing vs. performance

With Apple quickly gaining 4 percent of the U.S. market share on all PC sales (up from 15 percent to 18 percent), it seems the …

Marketing awards for inspiration

If you’ve struggled to come up with new marketing ideas or designs, check out the finalists of various marketing awards for inspiration. These are the …

Keeping your eye on the prize

No matter how enthused you are with a project, if you’re collaborating with others it can be a trial to keep the rest of the …

Marketing to your staff: Personality plus

How do you thank your staff? A restaurant reservation? A bottle of wine? A Secret Santa party? All of these things are fine, but if …

Win the freelance design bidding war

Sites such as Elance and ODesk have made it easier than ever to find new clients as a freelancer. They’ve also stiffened the competition as …

Rapid response: Good for business e-mail

How many e-mails are waiting for your response right now?  Three?  Ten?  More?  There’s been a lot of talk lately about how much time is …

Marketers: Who loves you?

Ever notice how, in our youth, we always seemed to want to date the people who wouldn’t give us the time of day, yet we …

Real-life networking vs. online networking

We’re told to network. Unfortunately, network is four parts work, three parts net.  That’s not enough for me.  I like to enjoy what I do …

Design ‘ouch-sourcing’ overseas

If you’re a domestic designer, marketer or business owner, you’ve undoubtedly lost jobs to your much cheaper oversea competitors.  This is most evident in the …

Lessons from get-rich-quick marketers

We’ve all seen the get-rich-quick schemes. Despite the fact that these are often scams, the businesses behind them are highly successful.  Unfortunately, many who purchase …

Business flexibility

I saw an ad for a fishing pole yesterday that said “Twice the Action … Twice the Catch.” The pole was made from a flexible …