Tag Archives | Graphic Design

Don’t fret, freelance graphic designers

The recent economic downturn seems to have finally hit the freelance market. When you look at freelance bidding sites such as Elance, ODesk and …

How to avoid faux font faux pas

Faux is a French word that means “false” or “fake.” Some applications give you the option to make a regular font into a bold or …

Apple Mac vs. Microsoft Windows: Marketing vs. performance

With Apple quickly gaining 4 percent of the U.S. market share on all PC sales (up from 15 percent to 18 percent), it seems the …

Marketing awards for inspiration

If you’ve struggled to come up with new marketing ideas or designs, check out the finalists of various marketing awards for inspiration. These are the …

Keeping your eye on the prize

No matter how enthused you are with a project, if you’re collaborating with others it can be a trial to keep the rest of the …

Marketing to your staff: Personality plus

How do you thank your staff? A restaurant reservation? A bottle of wine? A Secret Santa party? All of these things are fine, but if …

Win the freelance design bidding war

Sites such as Elance and ODesk have made it easier than ever to find new clients as a freelancer. They’ve also stiffened the competition as …

Rapid response: Good for business e-mail

How many e-mails are waiting for your response right now?  Three?  Ten?  More?  There’s been a lot of talk lately about how much time is …

Marketers: Who loves you?

Ever notice how, in our youth, we always seemed to want to date the people who wouldn’t give us the time of day, yet we …

Real-life networking vs. online networking

We’re told to network. Unfortunately, network is four parts work, three parts net.  That’s not enough for me.  I like to enjoy what I do …

Design ‘ouch-sourcing’ overseas

If you’re a domestic designer, marketer or business owner, you’ve undoubtedly lost jobs to your much cheaper oversea competitors.  This is most evident in the …

Lessons from get-rich-quick marketers

We’ve all seen the get-rich-quick schemes. Despite the fact that these are often scams, the businesses behind them are highly successful.  Unfortunately, many who purchase …