Tag Archives | Graphic Design

Characteristics of a great logo design

Ever looked at someone’s logo and thought, “I would never eat there! I would never shop there! I would never take my child there!” It …

10 unique ideas to promote your graphic design business

Every business from the major corporation to the home-based business needs promotion; a way to get your name out to your target market. Even if …

3 questions for better design communication

After your target audience receives your materials, what do you what them to know; how do you want them to feel; and what do you want them to do?

Expand your graphic resume by entering design competitions

I’m sure people tell you all the time what a talented design prodigy you are. And, of course, you don’t let it get to your …

Free invoicing systems for graphic designers

I’ve had my graphic design business for four years now, and I think the part that continues to hit me over the head the most …

Get smart with online design tutorials

Do you see someone’s flyer and say, “How did they do that?” Or you see someone else’s website and wonder, “Where did they come up …

Spice up your graphic work with cool, free fonts

If you’re a graphic artist, I’m sure you can agree with me when I say, enough Scriptia! Enough Times New Roman! Enough Zapfino!

Sure, these …

Getting in the mood with a ‘mood board’

Last year I attended the How Conference where I heard Joe Duffy speak. Duffy, a creative director and expert in branding and design, has worked with clients such as Coca-Cola, Jim Beam, Starbucks and Aveda. To my surprise, the cornerstone of his design process is to start by making a mood board.

Designers, get your files organized!

It simply saves time and aggravation if you have a good system of organizing your files. Generally, you don’t want to have more items in a folder than you can see on you screen at one time. As a rule, it usually works best to have a folder for each client and within each client folder there should be a fold for each separate job. Each job folder should be broken down in various resources such as images, fonts, copy, etc

Give your design some punch with pop-ups

As marketing professionals, our goals are for the people to respond to our call to action. At the very least, the piece should be remembered. The more dynamic and memorable your piece is the more likely it will be remembered.

What is a SWOT Analysis?

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It’s used to measure a product or organization and its environment.

The top 5 online color scheme generator tools

We all have our favorite colors; and for graphic designers it can be challenging to leave personal penchants out of client designs. Many designers enlist …