There’s a fine line when it comes to using humorous copy and images in marketing. Sometimes a funny promotion can work wonders and other times, what you and your colleagues thought was hilarious will fall flat on its face with

If you own or operate a small business, sending out direct-marketing mailings targeted and tailored to local residents is a great technique to reach potential customers.

The mailing list, copy, offer and design can all be instrumental in addressing a local

Article marketing is a great way to promote yourself as an expert online and help forge connections with potential clients.

Here’s how article marketing works. First, you write a few articles in an area of expertise. For example, you could write

One of the only true ways to find out if something in your direct-marketing promotions works or doesn’t work is to test it.

Like an experiment in a laboratory, you can test one controlled sample of mailings (that you know has

Halloween is that rare time of year when marketing can actually be fun. No need for blasé signage or by-the-book newsletters. Halloween allows you to sink your fangs into creative plans that are sure to conjure up more clients.

One of the most important elements in any direct-mail marketing effort is delivery and turnaround time. Even if you’re using a vendor to send out your mail or e-mail message, there’s no need to rely on that second party to report